QuikTrip Corporation Jobs (2)

Primary Purpose of Job :

Manage the strategic development, budgeting and performance reporting of QT consumer loyalty-focused programs and initiatives.

Measure program performance against goals, provide KPI reporting and assess financial impact. Empower data-driven strategic decisions by turning large digital marketing data into actionable insights.

Perform financial analysis focused on QT loyalty program initiatives, assessing financial impact of program benefits and policies that drive loyalty and create incremental value.

Support various groups within the organization including, but not limited to Digital Marketing, Integrated Marketing, Marketing Strategy, Sales, and Finance.

Provide analytical support and present detailed information for multiple Marketing and Sales related projects or workstreams using available data reporting tools, technology, and concepts.

Major functions for this position :

Manage QT loyalty programs and initiatives. 30%

• Manage the ongoing refining of marketing policies and programs that address consumer pain points and drive traffic, improve conversion, and increase loyalty.
• Own and drive the primary data sources for Loyalty program. Maintain and grow the database of loyalty marketing program learnings.
• Conduct and assess customer and competitive research to drive strategic development of loyalty program policies.
• Collaborate with Digital Marketing and Data Science to build planning calendar for effective engagement plans that are meaningful and relevant with our customers.

Analyze all available data sources to build and maintain a thorough working knowledge of Marketing platforms, products, and programs.

Maintain proficiency with Marketing customer data, becoming the expert on the QT digital customer. 25%

• Understand and communicate insights for the business through descriptive, diagnostic, and select predictive data methods relying on established analytics tooling stack.
• Analyze established analytics tooling stack to understand performance across all digital channels and generate comprehensive reports that provide recommendations for success.
• Identify (existing and new) customer segments where there is a potential for activities to increase customer engagement, sales, or profitability.
• Analyze customer-level data to understand customer behavior and trends to provide strategic recommendations on ways to optimize and refine promotional activity

Digital strategy, loyalty, and sales impact analysis. - 20%

• Inform strategic pricing of rewards to meet organization's goals
• Analyze the impact of loyalty marketing programs utilizing both quantitative and qualitative measures
• Understand sales impact of loyalty program, utilizing existing models and analytical resources to continuously analyze the performance of the business (daily, weekly, monthly, etc.)
• Combine reward performance data, customer research and cross-channel marketing analytics to help optimize ROI

Reporting and Presentation of Analysis 15%

• Produce and distribute regular and ad hoc reports for various stakeholders across the Marketing and loyalty organization
• Continuously partner with stakeholders to ensure content meets business needs
• Produce dashboards detailing how the loyalty and digital marketing programs are performing across several KPIs
• Turn large data-based analyses into clear, concise, and compelling presentations with actionable insights
• Present financial analysis to audiences across all levels of the organization

Special / Test Projects as determined by Digital Marketing Manager 10%

• Assist Digital Marketing with project planning, execution, and organization.
• Assist Digital Experience Manager and Digital Product Manager in working with internal teams to research, develop, implement, and track tactical strategies that support customer loyalty programs.

Discovery of technological dependencies and data structure.Create actionable short and long-term plan options.

Position in Organization

Reports to : Digital Experience Manager

Directly supervises : N / A

Indirectly supervises : N / A

Relationships

Inside the Company : Corporate Marketing, Sales, Operations, Purchasing and Information Technology

Outside the Company : Creative agencies, Technology partners, computer equipment / software suppliers, photographers

Position Specifications

The required specifications (education, experience, and skills) are those that the employee must have to hold the position.

Applicants applying for this position must possess the required specifications in order to be considered for the job. The desired specifications are those that are not required for the employee to hold the position but the employee should try to obtain the desired education, experience, and / or skills to be effective and successful in the position.

Required education : High school graduate.

Desired education : Bachelor’s Degree in Marketing, Advertising, Communications, or a related field

Required experience : Three to five years of QuikTrip store experience, or equivalent marketing / advertising / business experience.

Desired experience : Five+ years marketing / advertising / business experience.

Required skills : Strong analytical ability with attention to detail.Understanding of data structures and data analysis.

Must value operating in a collaborative and cooperative environment.Ability to show initiative, good judgment, and resourcefulness.

Desired skills : Microsoft Power BI, TM1, and basic SQL.

Additional criteria :

Position will require candidate to provide secondary support after hours and possibly on weekends.Minimal travel may be required, primarily to visit QT facilities outside of Tulsa.

Starting Salary : $79,800 to $99,700 / year

Primary Purpose of Job :

Provide leadership role in the development of an integrated marketing and advertising program, to include traditional advertising, digital advertising, public relations, and brand and creative integration.

Responsible for development, implementation, and integration of company-wide and division specific, marketing communications initiatives to drive brand awareness, sales, and margin dollar growth.

Major functions for this position :

Effectively direct employees.

• Praise, reprimand, and counsel employees appropriately.
• Establish rapport with all direct-report employees and be available for counseling (career, problems, questions, etc.).
• Update and adhere to all QuikTrip policies and procedures concerning management practices (conducting performance appraisals, disciplinary action, terminations, maintaining incident files, etc.).
• Ensure direct-report employees adhere to all QuikTrip policies and procedures, operating practices, and / or mandated regulations and laws.
• Promote efficiency, production and scheduling cost effectively.
• Assure that all management treatment of direct-report employees is fair and consistent.
• Conduct and participate in all related meetings.

Lead the development of and the annual refreshment of an overarching brand framework and roadmap by working closely with the Director of Marketing, Digital Experience Manager, Public Relations and Customer Engagement team, Data Science and external agency and vendor partners. 20%

Direct consumer insights research activities as part of integrated brand strategy framework. 25%

• Recommend consumer insight solutions to stay abreast of customer and non-customer perceptions, working closely with Data Science and outside agency as needed.
• Work with Data Science and outside agency to develop and refine testing protocols for concepts, products, and marketing initiatives.
• Ensure use of best qualitative and quantitative tools to yield insights supporting marketing and sales initiatives.
• Oversee research findings and insights, developing action plans to proactively share with key stakeholders and facilitate integration of findings into ongoing marketing efforts and business practices.
• Design and implement ongoing competitive intelligence process.
• Build and maintain repository for research findings and consumer insights.

Work closely with Director of Marketing, VP of Sales, and Category Sales Managers to develop our promotional calendar, product development cycle and Brand voice.20%

Oversee and manage internal creative team to provide brand guidance and creative integration. 15%

• Provide approvals on creative executions.
• Work with Art and Design Manager on incorporating agency and in-store work together.
• Collaborate with Corporate Sales and Food Innovation team on new product launches and promotional initiatives.
• Work with Manager of Store Marketing / Events and PR on executions and delivery of store marketing efforts.

Recommend specific marketing action plans to improve results in underperforming markets and categories. 20%

• Create specific, targeted, marketing solutions, to support underperforming markets and categories.
• Create a test and learn environment for marketing initiatives and promotions.
• Develop and implement marketing plans to support new product introductions.

Stay current on marketing activities of competitors (c-store and restaurant operators) and utilize findings to develop competitive blunting solutions. 10%

Position in Organization

Reports to : Director of Marketing

Directly supervises : Creative Group Manager

Indirectly supervises : N / A

Relationships

Inside the Company : Creative Services, Data Science, I.T., Sales, Operations and Public Relations.

Outside the Company : All outside marketing vendors, including traditional and digital advertising agencies, public relations firm and charitable / cause marketing partners.

Position Specifications

The required specifications (education, experience and skills) are those that the employee must have to hold the position.

Applicants applying for this position must possess the required specifications in order to be considered for the job. The desired specifications are those that are not required for the employee to hold the position but the employee should try to obtain the desired education, experience, and / or skills to be effective and successful in the position.

Required education : College degree in Business and / or Marketing, or equivalent experience.

Desired education : N / A

Required experience : Five or more years of experience working in progressively responsible and supervisory positions in corporate marketing and / or ad agency account management.

Experience in development of customer engagement and digital marketing strategies, including social, mobile apps and web.

Experience in multi-unit retail organizations, with strong preference for food industry experience. Experience overseeing and coordinating multiple media agencies and partners.

Understanding of and with consumer insights and market research. Experience building brands and driving sales thru integrated marketing solutions and campaigns.

Desired experience : N / A

Must have strong interpersonal skills, planning, and leadership skills. The ability to accomplish tasks in a team environment.

Desired skills : Assertiveness and decisiveness with strong negotiation skills.

Starting Salary : $111,300 to $139,200 / yr