Digital Marketing Specialist
Digital Marketing Specialist
This role is a core part to building a local digital marketing model that compliments the existing global model. The role of the Senior Digital Marketing Specialist will be to activate and optimize web campaigns by creating personalized experiences for our targeted segments to drive higher engagement.
These campaigns will be aligned to Americas Marketing Go-To-Market plans that ultimately support the business objectives across Americas (US Institutional & Canada Intermediary).
This role will also partner with the Global Digital Solutions (GDS) team and the Marketing Strategy, Planning, and Operations (MSPO) team, and other Global Distribution partners to ensure these campaigns are built to scale across our marketing technology stack.
Location : Hybrid onsite in Baltimore, MD
Pay Rate : Up to $34 / hr DOE
Benefits : Health, Dental, Vision, and 401K
What You'll Do :
- Preparing content for digital delivery liaise with stakeholders to understand what content is to be published or optimized for digital delivery on Institutional websites
- Executing content - managing content transfer, facilitating the review process, and publishing campaign landing pages in Adobe Experience Manager (AEM) while adhering to SEO guidelines, web and UX best practices, and accessibility review and processes
- Creating and managing campaign pages and integrating forms to support lead generation and inbound marketing campaigns
- Partnering with the web content team to ensure insight articles (i.e. non-campaign landing pages) are published in a timely / succinct fashion
- Facilitating team ideation sessions and collaborating with design and development colleagues
- Post-publish of content generating, communicating, and presenting informed decisions based on analytics to improve web experiences, traffic, and user experience.
Delivering metrics to measure the success factors and impacts, and record and share ongoing findings
- Supporting lead lifecycle strategy and tactics that drives leads, engagement, and client retention across websites
- Conducting content audits of existing and competitive brands
- Supporting content development, collection, and editing in alignment with Marketing team members, while discussing and executing optimization ideas and best practices
- Work with the Enhancement Only (EO) team to prioritize enhancements on web platforms
- Leveraging local best practices, while partnering globally with relevant stakeholders to grow abilities in the Americas region
- Partner with web specialists in other BUs to align on testing, measurement, and improvements to optimize experiences and marketing results
- Suggesting design enhancements to feed marketing campaigns with interactive tools
- Providing knowledge sharing and training to local Marketers where applicable
- The role shall interact with multiple stakeholders across the globe to perform the role including Marketing, Sales, Operations, Digital, Content, and Compliance.
Requirements :
- Bachelor's degree or the equivalent combination of education and relevant experience AND 5+ years of total relevant work experience in website content management and page creation, and user experience best practices
- Proficiency in CMS systems, preferably Adobe Experience Manager (AEM) and / or Wordpress
- Understanding of HTML, CSS, responsive design, and accessibility
- Excellent writing, editing, communication, and project management skills
- Mix of technical, creative, and marketing skills
- Analytical ability with good understanding of SEO, web analytics and analysis, and web trends
- Must be comfortable presenting ideas to key stakeholders and advocating for the user, with confidence working in a client-facing environment
- Highly organized and proficient at working independently to manage requirements and deadlines
- An effective and collaborative approach to working with global partners and distributed teams
- Proven experience and effectiveness in stakeholder management
- Keen to identify and drive process improvement where and when necessary
Preferred :
- Strong content strategy experience, including content auditing and analysis, information architecture, and SEO techniques
- Experience in content strategy with a focus on planning, developing, and managing powerful, content-led user experiences for robust, public-facing websites
- Experience in financial services, preferably asset management
Marketing Specialist
Business Development and Marketing Specialist
Planet Technology is looking for a Business Development and Marketing Specialist to join a top 10 global legal firmon a full-time hybrid, 3 days onsite basis.
Hybrid Location : Chicago, IL
The Business Development and Marketing Specialist is a key team member within the Marketing Department. The Specialist serves as a liaison to assigned practice and / or industry groups.
They work directly with Business Development and Marketing colleagues and partners in the groups (across various offices) to develop and execute clear strategies and business plans, and manage an aligned range of business development pursuits, marketing campaigns and communications, client events and sponsorships, and key account activity.
Duties and Responsibilities :
Proposals and Pitches
- Serves as lead project manager for RFPs and pitches, both for the assigned groups and others, as needed
- Spearheads briefing discussions to propose and / or understand the opportunity
- Writes new business proposals, conducts matter research, and produces targeted, tailored responses to RFIs / RFPs
- Supports follow-up, debriefs activities post-pitch, and reports results
Practice and Client Development
- Supports practice / industry team leadership and other partners on development and coordination of marketing and client development plans for the group and individual lawyers
- Attends and contributes to practice / industry group meetings and planning sessions
- Develops and refines the groups’ business development infrastructure (e.g., written collateral, experience database / matter lists, contact lists, opportunity tracking, etc.
- exercising an acute level of quality control to ensure that all marketing collateral, communications, matter lists, and other materials are consistent, error-free, and up to date;
ensures processes are efficient and the best possible use is made of available technology and other resources
- Helps group leaders prepare and manage the group’s BD budget; tracks and analyzes practice / industry initiatives, evaluating the ROI of activities to recommend and plan future efforts
- Coordinates with the Market Intelligence team to conduct industry, client, and competitive research to support practice development initiatives
- Facilitates the planning, implementation, and follow-up of new business or cross-marketing opportunities
Marketing and Profile-raising Activities
- Leads the drafting and submission of rankings, awards, surveys, league tables, and other recognitions for assigned groups
- Works with Regional BD and Marketing team members to plan client programs and sponsored events
- Works with the Communications and PR team to identify thought leadership topics and to engage in media commentary, article publication, podcasts, etc.
- Recommends and facilitates the involvement of Firm lawyers in professional organizations that will enhance the visibility of the lawyers and the Firm in relevant practice / industry platforms
Qualifications : Required :
Required :
- A Bachelor's degree from an accredited university
- A minimum of five (5) years of professional marketing, business development, or other relevant experience
- Excellent writing and proofreading skills
- Proficiency in Microsoft Office and Outlook
Preferred :
- Marketing, business development, or related experience in a law firm or other professional services organization
- Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, Salesforce, and / or Foundation
- Familiarity with relevant company / market research tools, as well as law firm rankings, awards, and league table publications
Art Director
Art Director - Social
Location : LA - Hybrid on-site
Pay Rate : $50 - 60 / hour - Depending on experience
Responsibilities :
You will be responsible for concept development / execution of various marketing campaigns and programs, from concept to execution across all channels.
In addition, you will :
- Support in trend research and developing strategic marketing campaign concepts to provide creative solutions that meets business objectives.
- Build concept boards, photo and video briefs, and design across multiple channels to visualize concept.
- Art direct photographers and stylists to execute creative.
- Manage projects and designers.
- Present creative in various settings.
- Partner closely with Editorial, Visual Merchandising, Content Production and Marketing to develop and deliver creative for social channels.
- Build relationship with cross-functional partners.
Requirements :
- 5-7 years of design experience.
- BA or BFA preferred in Graphic Design or Communication Design.
- People management experience.
- Proficient knowledge of Adobe programs : Illustrator, Photoshop and InDesign.
- Solid organizational skills, detail-oriented; time management skills, ability to juggle priorities.
- Strong relationship-building skills; ability to collaborate and work with a variety of people in various disciplines.
- Good presentation skills and good communication skills, both written and verbal.
- Knowledge and experience in retail, beauty / fashion and understand current industry related trends
- Ability to work in a very fast paced environment and meet very tight deadlines.
- Keen interest in and awareness of social trends and social-first design.
Marketing Analyst
Marketing Analyst
Location : 100% Remote
Pay Rate : Up to $62 / hr depending on experience
Benefits : Health, Dental, Vision and 401K
What You'll Do :
Lead data visualization strategy and development of dashboards using internal dashboard tools, Tableau, and Salesforce on behalf of our team.
Implement effective and performative visualization assets that allow for local, regional, and global teams to effectively glean insights from our advocacy, marketing, research, and regulatory compliance efforts.
- Manage data engineering elements of the team’s data infrastructure to implement our Data Architect’s designs and effectively move data between relational databases securely and efficiently.
- Ensure the quality of the data used by Policy Comms is of the highest standard. Elevate the legitimacy of Policy Comms data assets to pass our rigorous internal data certification process.
Leverage Minerva, the in house metrics management tool, to make our data accessible to other data practitioners, our Marketing Technology audience builder, and Metrics Explorer.
Build relationships with local and regional Policy Comms teams around the world to support their local data and analytics needs.
Partner with the Comms Data Strategy Taskforce.
- Own our machine learning predictive model leverage to determine propensity to politically support the brand through digital advocacy.
- Lead and manage segmentation methodology for outbound marketing campaigns, including email, push, SMS, and in-product notifications.
Leverage behavior based and modeled targeting to drive strong engagement, offer relevant personalization, and maintain channel health.
- Support ad hoc analytics needs to support Policy Comms with highly local and targeted audiences and the impact of our messaging on those groups.
- Develop experimentation and attribution framework for political advocacy and regulatory compliance marketing initiatives.
- Work closely and cross functionally with Data Science and Engineering partners to represent E&I and the data generated and consumed by Policy Comms.
Requirements :
- 5+ years expertise in business intelligence / data analytics / data architecture.
- Expert in SQL and Python languages.
- Expertise in data visualization and analysis of marketing campaigns performance.
- Expertise designing and running marketing experiments.
- Talent for breaking down complex technical concepts into common language and acting as a bridge between technical and departmental stakeholders.
- Experience working with complex and big data systems across a multitude of relationships and metrics. Ability to apply a creative and nuanced perspective to look beyond common data indicators in order to meet business goals.
- Ability to self-serve and take the initiative to find answers to technical questions.
- Familiarity with B2C marketing, political / advocacy marketing is a plus.
- Experience building and implementing machine learning models is a plus.
- Experience in survey population sampling and survey response analysis is a plus.
- Expertise in R, Java, REACT is a plus.
Digital Marketing Assistant
Digital Marketing Specialist
Location : Manhattan, NY (Hybrid on-site - 3 days on-site)
Salary : $60,000 - $63,000 annually
Job Overview :
The Digital Marketing Assistant provides administrative support to a digital marketing team. The Digital Marketing Assistant will provide hands-on technical backend support to the Company’s digital marketing efforts.
Looking for a candidate who has backend website development experience.
Responsibilities : Communication
Communication
- Tailors communication to audience’s digital aptitude
- Maintains regular communication between headquarters, internal teams, third party vendors, and retail stores
- Creates reports and presentations to share updates with internal and external Teams
General
- Develops understanding of Digital Retailer program guidelines and their application across digital platforms
- Tracks websites for compliance with provided materials including guidelines, page templates, and tracking codes
- Assist in review and dissemination of guideline infractions on a weekly basis
- Reviews websites on an ad hoc basis for SEO optimizations
- Conducts additional ad hoc audits as needed
- Stays up to date on digital technology and advancements and proposes ways to integrate learnings
- Applies strategic and critical thinking to maintain a solutions-oriented approach
- Independently manages projects and reports on status
Technical
- Supports implementation and maintenance of web solutions on websites
- Implementing and maintaining tracking codes
- Develop deep understanding of Cookie Management regulations and proper implementation on websites
- Explaining technical implementations to clients with various levels of expertise
- Providing technical support and advise clients on an ad hoc basis
- Running monthly page speed tests websites and providing recommendations to improve low scores
Requirements :
- Experience working with iFrames, HTML, CSS, and JavaScript across various website platforms such as Shopify, Wordpress, and custom platforms
- Familiar with website design and SEO best practices such as meta data and schema markup
- Familiar with Adobe Tracking Codes, Omnibug, Tableau, Google Lighthouse / Page Speed Insights, SEMRush, and RavenTools
- Comfortable working with external agencies to QA web content and provide feedback
- Intermediate Excel skills able to perform Vlookups and other basic formulas
- Strong attention to detail
- Strong PowerPoint skills and ability to create high quality presentations
- Demonstrated ability to work as part of a cross functional Team
- Ability to multi-task and manage multiple inter-linked projects simultaneously
- Excellent organization and project management skills
- Strong written and verbal communication
- Autonomous worker that is receptive to feedback to refine skills and quality of work
Minimum Hiring Requirements :
- BA degree
- 2-years related experience
Marketing Copywriter
Brand Designer IV
Our client is looking for someone who’s passionate about building the brand that inspires their global community of users to do what they love.
As a Brand Designer, you’ll be responsible for crafting beautiful experiences within the Brand Creative Team at Pinterest.
They pride ourselves in finding simplicity, structure and meaning in a complex and ever-evolving product ecosystem. On a day to day basis, you’ll collaborate with an extraordinary team to design inspiring editorial content for users and businesses while also driving new sign-ups.
The work will focus on web, email, and performance marketing, combining an exquisite eye for detail with speed and efficiency.
Location : 100% Remote - must sit in PST timezone
Pay Rate : Up to $65 / hr depending on experience
Benefits : Health, Dental, Vision, and 401K
What You'll Do :
- Work through complex design problems to create beautiful editorial solutions within the web, social and email space
- Think and design laterally across key communications channels
- Design at a systems level, where components can be re-used and built to scale, optimized across different screen sizes and devices
- Single-handedly develop pixel-perfected graphic assets and images
- Iterate quickly and communicate ideas across various levels of fidelity, with the ability to receive feedback constructively as well as provide feedback to other’s work
- Collaborate effectively with engineering teams, cross-functional partners (like Marketing, Insights, Analytics, and Product Design), as well as with Creative leadership
Qualifications :
- Minimum of 4+ years of industry experience
- Demonstrable experience in concepting and delivering complex design solutions
- Exceptional attention to detail. You master craft, composition, imagery, typography, iconography and color
- Strong editorial design skills. You have an eye for photography selection and combining imagery
- On top of current cultural trends. You follow the latest news in design, music, art fashion and tech
- Talent for articulating ideas. You command the room when presenting your work to cross-functional teams and executives.
You have excellent written, verbal and visual communication skills
- Experience working quickly and efficiently. You are keeping up with the pace in a lightning-fast startup environment and have the ability to address and prioritize multiple projects at once
- Master of design tools. You are fluent with Figma & Adobe Suite.
- After Effects skills are appreciated but not required
Executive Assistant
Executive Assistant - Marketing
Location : San Francisco - Hybrid on-site
Pay Rate Range : $30-$35 / hour
Responsible for high level executive administration and team support to the Marketing Executive Leadership and their teams.
The successful candidate will be able to interact with employees at all levels in a fast-paced environment, remaining flexible, proactive, resourceful and efficient, with a high level of attention to detail, professionalism and confidentiality.
This polished and engaging professional is a master at complex calendar management, multi-tasking, meeting planning and coordination, and possesses flawless communication skills while interacting and cultivating relationships with a wide variety of cross functional partners.
Duties and Responsibilities :
- Coordinate timing and logistics for a wide variety of business and departmental meetings; with both internal Sephora teams and external partners
- Collaborate with travel department to ensure smooth execution of air travel, accommodations, and logistics
- Process expenses
- Handle highly confidential and / or sensitive departmental matters with discretion and tact
- Proactively solve problems with flawless judgment
- Partner with other Sephora Executive Assistants to provide additional support or backup when needed
- Provide lunch support for VPs and teams as needed
Skills, Characteristics, and Experience Required :
- Minimum of 1-3 years of administration or project management work experience in a fast-paced environment
- Genuine passion for people and for providing outstanding hospitality and service to external and internal clients
- Mastery of Microsoft Office : Outlook, Word, Excel, and PowerPoint
- Ability to deliver actionables and complete tasks against multiple projects and deadlines
- Excellent verbal and written communication skills; ability to listen, simplify, and disseminate information tailored to the target audience
- Dynamic, engaging, professional with positive attitude
- Ability to work independently as well as in a team environment
- Demonstrated experience in dealing with sensitive and conflicting situations in a diplomatic manner by de-escalating conflict or knowing when to route issues upward
- Strong attention to detail with exceptional follow-up and organization
- Demonstrated ability to take initiative and anticipate needs
- Minimum high school diploma; BA / BS preferred; previous retail experience helpful
Social Media Content Creator
Social Media Content Creator
Hybrid - Atlanta or New York
Location : 1331 Spring Street NW, Suite 2500, Atlanta, GA 30309
Planet Technology is hiring a Social Media Content Creator for our Financial Client in New York or Atlanta. This person will play an integral role in supporting their social media presence in the US and Canada covering 10 executives with profiles on LinkedIn and / or Twitter.
By partnering with cross-funcitonal teams, this person will execute well thought out social media strategies and content while aligning to business priorities.
This person will be responsible for drafting various forms of social media and digital content short- and long-form copy, video / image concepts on a daily basis across multiple platforms.
This role will be actively involved in content generation, multimedia development, process management, analytics and competitor analysis.
Job Description
Key Responsibilities / Duties :
- Draft short-form and long-form LinkedIn posts and tweets for thought leaders (roughly 3 to 6 posts per week), many with same-day turnaround.
- Draft organic and paid post copy for US and Canada pages across platforms (LinkedIn, Facebook, Twitter) to promote thought leader content roughly 3 to 6 posts per week.
- Create and conceptualize social assets (images, infographics, animations, videos, etc.) for each post in partnership with creative team, adhering to best practices, suggested formats and brand guidelines.
- Suggest engagements for all thought leaders on at least a monthly basis : at least 5 8 engagements (mix of comments, likes, replies, etc.
customized for each thought leader.
- Support social media team with project management, including securing necessary content approvals, maintaining and planning thought leader calendars in Airtable, and scheduling or publishing content as needed.
- Closely partner with Compliance to ensure all regulatory requirements are met for social media content in both US and Canada.
Submitting to Compliance tracking system (RedOak).
Maintain monthly analytics reports for each thought leader : follower count and post metrics (impressions, engagement, video views, etc.
Regularly review metrics and assess content optimizations based on what’s working and what isn’t.
Monitor peer executives’ social presence on a monthly basis and report on unique content and trends.
Work Experience / Knowledge :
- Bachelor’s degree in Marketing / Communications or related field is preferred.
- At least 5 years directly related work experience in social media and / or digital content creation and campaign management
- Interest or experience in financial services preferred
Skills / Competencies / attributes :
- Excellent writing, editing and interpersonal skills.
- Deep knowledge of social media and digital trends and engagement strategy.
- Detail-oriented must be able to manage the process details of multiple posts across multiple accounts on a daily basis.
- Enthusiastic self-starter who thrives in fast-paced environment independently or in a team setting
- Ability to work with cross-functional teams.
- Proficiency in Microsoft suite of products (Word, Excel, PowerPoint, Outlook, Teams)
- Prior experience in corporate communications, customer service, advertising, public relations, or online marketing an asset
SEO Specialist
SEO Specialist Location : Remote
Working PST Hours
Pay : $85-$93 per hour DOE
Benefits : Health, Dental, Vision and more
Duties :
- Lead SEO strategy and execution with cross-functional support from internal teams across brand, creative, content, communications, and engineering.
- Craft a holistic SEO roadmap for a corporate web presence.
- Advise on a scalable site architecture / sitemap design.
- Advise on content tagging best practices with consideration for keyword optimization.
- Establish workflows for continuously monitoring key web analytics using industry-standard tools.
- Create and present reports to internal stakeholders.
Skills :
- 6+ years experience of SEO experience with a proven track record of wins.
- Deep expertise in both editorial and technical aspects of SEO.
- Expert-level proficiency with SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMRush, Bright Edge, Excel, etc.
- Ideally has experience working on a corporate blog, newsroom, or editorial initiative.
- Knowledge of best practices across keyword optimization, metadata, sitemaps, content strategy, and link building for web.
- Experience with localization, globalization, and multi-language content.
Education :
- Candidates preferably have at least a bachelor's degree from a four-year university.
Production Designer
Pay rate : $35-$37 / hr depending on experience
Planet Technology is seeking a Production Designer to assist one of our well-known beauty clients.
This newly created role will be an important part of the team charged with creating the brands Store of the Future experience.
This person will work closely with Director of Graphic Production and the Innovation Team to create visually impactful artwork that tells the story of the La Mer brand in-store.
The ideal candidate should :
- Have a strong understanding of image selection, copy layout, and design principles.
- Be an innovative thinker who considers themselves a strong visual storyteller.
- Be informed and extremely passionate about the new wave of in-store / brick-and-mortar retail experience and the role of 2D creative in the brands store journey.
- Possess the ability to quickly integrate into a new role and make an immediate impact on their projects.
- Work well in a cross-functional team environment and maintain a positive outlook in a dynamic environment.
Production Designer Responsibilities :
Collaborate with 3D merchandising designer and creative leads on all Innovation projects, ensuring a clear and cohesive visual narrative.
This includes image selection for storytelling, cropping, copy layouts, and occasional image mockups for photo retouching.
- Create production-ready artwork and mechanicals, including but not limited to lightboxes, on-counter display artwork, window displays, signage, and logo placement.
- Create visual merchandising guidelines for all Innovation initiatives.
- Partner with Creative Operations to manage responsibilities within timelines and meet deadlines.
- Support brand strategy, look, and feel.
- Provide competitive landscape recaps highlighting disruptive and interesting creative to inspire and inform future concepting of innovation projects.
Production Designer Qualifications :
- Bachelor's degree in graphic design or a related field.
- 3+ years of experience in graphic design, preferably in visual merchandising.
- Proficient in Adobe Creative Suite, especially Photoshop and Indesign.
- Strong understanding of design principles, image selection, copy layout, and typography.
- Knowledge of production techniques and mechanicals.
- Highly detail-oriented, organized with excellent time management skills.
- Ability to work collaboratively with cross-functional teams.