Marketing Manager
Marcum LLP offers a great career with exceptional benefits.
There’s a lot to think about when it comes to launching your career. At Marcum, we offer you a world of opportunity, a highly competitive salary, exceptional benefits, flexible work options, and industry-leading technology, all within an environment that values your contributions and supports your professional growth.
At Marcum, eligible associates receive a benefits package that includes health, dental, and vision insurance, short and long-term disability insurance, life insurance, flexible spending accounts, and transit benefits, as well as paid time off, a 401(k) plan with an employer contribution, and a profit sharing plan.
Marcum Technology is seeking a full-time marketing manager with strong in depth knowledge in the technology arena. The position requires an individual with a desire to work in a variety of capacities from campaign development, lead generation, content creation and brand management.
Strong interpersonal and organizational skills are required.
Objectives of this role
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels for our IT Infrastructure and Managed IT Service Teams.
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Partner with our vendor channel partners to design and evolve lead-generation tactics
Responsibilities
- Develop creative briefs and guide creative direction to meet objectives for all advertising and public- facing communications, including print collateral, digital, and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, and provide sales support
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Desired skills and qualifications
- Bachelor's degree in marketing, business administration, or similar
- 5+ years’ experience marketing technology solutions
- Proficiency with digital marketing and social media strategies
- Proficiency in marketing automation software such as HubSpot
- Superb leadership, communication, and collaboration abilities
- Exceptional analytical and problem-solving skills
- Strong time management and organizational abilities