Content marketing manager
LightBox is a leading provider of data and workflow solutions across commercial real estate and location intelligence. Our solutions deliver the depth, speed and accuracy that enable insights to over 50,000 brokers, 1,000 banks and lenders, 1,000 law firms and 5,000 environmental consulting and engineering firms.
At LightBox, we strive to not only equip confident, data-driven decisions across sectors, but to also enrich lives by bringing people, information, and technology together.
As a company with a wide range of clients, we believe a diverse workforce is crucial to success. Our commitment to inclusion across race, gender, age, religion, identity, and experience is the foundation upon which we operate and connect with our customers and the communities in which we work.
With our expertise, we produce the best available data, workflow tools, technology, and analytics to support everyone making a real estate decision.
There has never been a better time to make an impact and we invite you to join us on this journey. Position Overview
We are seeking a Content Marketing Manager to own, execute, and scale our marketing communication strategies and drive the development of LightBox marketing content.
The successful candidate is a self-starter, passionate about content creation, with proven experience in increasing awareness, adoption, and engagement of products or services among B2B audiences at scale through content.
You will work cross-functionally, collaborating with multiple teams to define customer personas and appropriate messaging across all stages of the customer journey.
You will also be responsible for developing and measuring content and assets across our marketing channels. You will be data-driven and own content testing and measurement, optimizing for what drives engagement, and reporting on content marketing ROI.
To be successful in this role, you will need to establish clear processes, have strong creative and writing abilities, drive appropriate prioritization, be effective in communicating internally (to stakeholders) and externally (to customers), and define, document, and implement best practices in content and digital asset creation and management.
What you will do and achieve
- Develop and execute content marketing strategies that drive awareness, adoption, and engagement.
- Collaborate with team members to brainstorm and research subjects for content that will target audiences and drive awareness for LightBox.
- Influence and maintain the editorial calendar to ensure projects are completed on time.
- Work with product marketing managers to drive the development of messaging, value propositions, marketing content, and go-to-market strategies for the various LightBox business units (BUs).
- Scale content programs and work with internal / external partners and subject matter experts to define and drive key messages for content, grow touchpoints, and improve content creation efficiency to support team goals.
- Define and implement new mechanisms for measuring impact and performance of content, optimize for improvement, and surface insights for content development and prioritization.
- Recommend best practices and proactively recognize opportunities to reuse, repackage and optimize content to maximize return on the company's content investment.
- Continually raise the bar on development of compelling, data-driven storytelling with a brand and customer focus.
- Support marketing and sales teams in the development of new content across available channels including but not limited to articles, reports, blogs, guides, presentations, content for webinars, web copy, email, collateral, video, and social channels.
- Manage a team of freelance writers and creative resources, assigning and editing work and ensuring content is well-researched, maintains brand style and voice, and all deadlines are met according to publication schedules.
- Leverage SEO recommendations to develop content ideas and optimize content.
- Partner with marketing automation to analyze website traffic and customer engagement metrics.
This is an exempt position within the $100K to 110K range based on a 40-hour work week.
Who you are
Education
BA preferred (will accept candidates without a degree with relevant industry experience)
Experience
- 5+ years B2B, SaaS marketing communications experience, CRE industry experience preferred.
- Knowledge of keyword placement and SEO best practices.
- Bachelor's degree in marketing, business, or other related field or equivalent experience.
- Strong ability to effectively communicate complex ideas at different stages in the customer buying journey.
- Ability to create compelling sales collateral, marketing material, review and provide constructive feedback to improve content across the team.
- Proven track record establishing program(s) end-to-end, from the ground up.
Key Knowledge & Skills
- Strong editorial background and proofreading skills, as well as experience adhering to AP style guides.
- Experience writing and optimizing copy and managing 10+ concurrent campaigns.
- Ability to quantify ROI on content marketing efforts.
- Strong project and relationship management skills.
- Experience with Salesforce, Pardot, Canva, Monday (or similar project management tool), Adobe Creative Suite, Qualtrics, WordPress, Wisita, and Sprout Social, preferred.
Core Competencies
- Proven creative thinker that can generate and execute innovative marketing ideas for integrated campaigns.
- Experience managing cross-team collaboration and communication in a matrix organization.
- Proven ability to identify, analyze, and solve ambiguous problems independently with an extreme attention to detail.
- Outstanding organizational skills and the ability to manage multiple projects with competing deadlines.
- Ability to promote / sell ideas persuasively using data.
- Organizing and managing creative and content assets.
LightBox's Diversity Commitment :
LightBox is fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyone's unique contributions, experiences, and values.
We believe in unity in diversity and offer a collaborative work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package.
We are better together when we support, recognize, and embrace our differences.
This job description is a general listing of the required tasks and expectations of the position and in no way implies that the duties listed above are the employee's only responsibilities.
The employee is expected to perform other tasks, responsibilities and training as instructed by their supervisors. Duties and responsibilities may change at any time with or without notice.
This position may require additional hours outside of the standard work schedule including occasional holiday, evening and / or weekend hours in order to meet deadlines or to accommodate customers.
LightBox and all its holding companies are an equal opportunity / affirmative action employer. It is the policy of the LightBox and its holding companies to prohibit discrimination of any type and to afford equal employment opportunities to employees and applicants, without regard to race, color, religion, sex, national origin, age, disability, or veteran status.
NO TELEPHONE CALLS OR AGENCY SOLICITATION PLEASE.
Data engineer
At LightBox, we strive to not only equip confident, data-driven decisions across sectors, but to also enrich lives by bringing people, information, and technology together.
As a company with a wide range of clients, we believe a diverse workforce is crucial to success. Our commitment to inclusion across race, gender, age, religion, identity, and experience is the foundation upon which we operate and connect with our customers and the communities in which we work.
With our expertise, we are producing the best available data, workflow tools, technology, and analytics to support everyone making a real estate decision.
There has never been a better time to make an impact and we invite you to join us on this journey.
LightBox is a leading provider of data and workflow solutions across commercial real estate and location intelligence. Our solutions deliver the depth, speed and accuracy that enable insights to over 50,000 brokers, 1,000 banks and lenders, 1,000 law firms and 5,000 environmental consulting and engineering firms. Position Overview
As a data engineer, you will become an expert in the creation of LightBox's core products. You will learn and develop upon the processes for ingesting, building, and validating spatial datasets.
Using your database management knowledge you will ensure that all data is properly loaded in their unique processes, you will develop upon your python experience in deploying build processes, while utilizing your acute attention to detail in maintaining and enhancing the quality of our outputs.
You will work collaboratively with a team of hardworking GIS Data Analysts and Data Engineers on deployment and development of highly scalable data pipelines.
What you will do and achieve
- Maintain and develop data ETL processes. Utilizing PostGreSQL, ArcGIS, and other software to transform and manipulate data.
- Learn and enhance existing data pipelines to prepare data to support core products.
- Develop tools and workflows to automate existing processes.
- Become an expert on building footprint and address point data.
This is a non-exempt position within the $65K to $70K range based on a 40-hour work week.
Who you are
Education
Bachelors degree in Computer Science, GIS or similar discipline.
Experience
0 to 3 years experience in Data Analysis, Data Engineering, or GIS Analysis.
Key Knowledge & Skills
- Ability to productively problem solve independently.
- Fundamental knowledge in SQL, GIS, Python, ETL and data management.
- Concise communicator with the ability to document workflows.
- Commitment to going above and beyond assigned tasks and projects.
Core Competencies
- Team player, ability to work collaboratively and take on new tasks.
- Reliable problem solver demonstrates ability to efficiently work independently.
- Embraces challenges.
- Passion to learn new concepts and skills.
Other Desirable Attributes
- Experience developing workflows utilizing python or SQL to validate or transform data highly valuable
- AWS certification or cloud based experience a plus
- GIS certification, demonstrable GIS projects or ArcGIS Online experience
- Experience using python modules, packages, and libraries, demonstrable experience valuable
- Familiarity with building footprint and address point data a plus
LightBox's Diversity Commitment :
LightBox is fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyone's unique contributions, experiences, and values.
We believe in unity in diversity and offer a collaborative work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package.
We are better together when we support, recognize, and embrace our differences.
The employee is expected to perform other tasks, responsibilities and training as instructed by their supervisors. Duties and responsibilities may change at any time with or without notice.
This position may require additional hours outside of the standard work schedule including occasional holiday, evening and / or weekend hours in order to meet deadlines or to accommodate customers.
LightBox and all its holding companies are an equal opportunity / affirmative action employer. It is the policy of the LightBox and its holding companies to prohibit discrimination of any type and to afford equal employment opportunities to employees and applicants, without regard to race, color, religion, sex, national origin, age, disability, or veteran status.
NO TELEPHONE CALLS OR AGENCY SOLICITATION PLEASE.