Digital Public Relations Coordinator
At Launch That, we invest in ourselves and our community. For the third year in a row, we have been recognized as a Top Workplace by the Orlando Sentinel! Launch That was founded in 2007 as an entrepreneurial digital marketing startup that's grown from two founders in a garage to almost 100 digital, tech, creative and content professionals in the heart of downtown Orlando.
Launch That covers 100% of the premium cost for employee-only medical coverage for all full-time benefit eligible team members! We also offer 100% employer paid short- and long-term disability insurance, competitive compensation, PTO, 20 days of paid parental leave, a 401k retirement plan, paid volunteer opportunities and more! We work hard and appreciate work / life balance, so all of our team members enjoy a paid company-wide Holiday Break from December 24th - January 1st each year! Check out more about our mission, vision, team, culture, and office at the bottom! About this Role As a Digital Public Relations Coordinator, you will assist with digital public relations campaigns and coordinate link-building activities for multiple properties.
The role entails end-to-end digital public relations process including ideation and outreach relationship management with guidance from the Digital Public Relations Manager.
Our hybrid work model consists of work-from-home opportunities, with 3 recommended in-office days (T, W, TH) to maximize team collaboration and 2 WFH days (M, F).
We believe in offering ongoing flexibility when it comes to the things that happen in life, like childcare, doctor appointments and the joys of homeownership! Role Expectations Work closely with the Digital Public Relations Manager to develop digital public relations campaigns and coordinate link-building activities for multiple properties.
Assist with existing PR initiatives (such as HARO). Collaborate and help implement new ideas & strategies to grow the PR arm of the Marketing Outreach department.
Plan and implement strategic digital public relations plans with guidance from the Digital Public Relations Manager. Assist with external-facing communications materials including press releases, messaging documents, blogs, fact sheets, etc.
Facilitate the collection of media lists for targeted outreach. Develop and maintain our media contact database. Create relevant contact lists for our campaigns.
Gain knowledge and skills to support ideation with the confidence to pitch PR concepts internally and externally. Gather campaign performance data and use these insights to create more effective future outreach plans.
Work with copy and design teams to create compelling content and media for the campaigns aimed at increasing brand awareness.
Stay up to date on the latest innovations, tools, and techniques via popular SEO blogs and channels. Establish and help maintain relationships with the digital community and media.
Quality Impact Entrepreneurial spirit and drive to continuously improve. Ability to work efficiently across multiple Digital PR campaigns, ensuring deadlines are met and budgets are adhered to.
Team Impact Work collaboratively with team members in your department and cross-departmentally to gain diverse viewpoints.
This is an essential investment into our culture and includes identifying needs, pooling strengths and insights and evaluating data for inclusive goal completion to benefit the team and company's strategic goals The ability to work closely with various teams, contributing on a regular basis.
Qualifications & Skills 2+ years of experience working in public relations, digital PR or an outreach related role and a bachelor's degree in Communications, Journalism, Marketing or related field, or an equivalent combination of education and experience.
Outstanding time-management skills, with the ability to structure team workloads. Able to think both analytically and creatively.
A good understanding of content marketing and SEO. Agile and adaptable in the face of new challenges. Excellent verbal and written communications skills.
Expertise / skills with both learning and sharing. Professional and adept, with the ability to embrace technology and automation.
Able to problem-solve, prioritize, and analyze tasks. Proficient at taking direction and applying it with accuracy and innovation.
Culture champion An individual who exemplifies our core values and cultural values, like honesty, trust, having a good work ethic and pursuit of continuous self-improvement.
These are demonstrated through expertise professionalism, autonomy and mentorship when approaching the responsibilities assigned below and in interactions with others.
A patient and strategic thinker with the keen ability to prioritize and focus. Bonus Advanced user of SEO tools such as Ahrefs.
Experience managing PR or Marketing talent. Why Work @ Launch That? Our Mission and Vision : Launch That is an established leader in the world of digital marketing! Our vision is to build the most valuable digital brands.
We believe we will achieve this by connecting people to extraordinary resources. Our Team : Launch That's core talent is exceptional.
Many team members have 10+ years of experience in digital industries across extremely competitive business lines. We believe that our work starts and ends with our team and it's that focus that makes us one of the best places to work, not just in Orlando, but in the country.
Our Culture : We’re a close-knit, interactive company with a passion to build something special. We offer a vibrant and fun culture that focuses on relationships and collaboration.
Throughout the year, we host unique, fun events where we celebrate our successes. We donate our time and talents to helping our community at large.
Our Office : Our state-of-the-art workplace, which we designed and own ourselves, offers a unique break room with complimentary Xbox, arcade games, hot beverages on demand, fountain drinks, and a robust snack bar! If this sounds interesting to you, please submit your resume! Powered by JazzHR