Digital Marketing Specialist
If you want to be part of a data-driven, analytics obsessed, high-performing marketing team, this opportunity is for you.
We're looking for a DFW-based Digital Marketing Specialist who is a fanatic about KPIs, can write attention-grabbing copy and CTAs, and enjoys a fast-paced, creative, collaborative work environment.
At International Risk Management Institute (IRMI) we help insurance and risk management professionals save lives and protect livelihoods by providing them with world-class resources and education.
You will play a key role in marketing our online resources, conferences, certifications, and continuing education courses.
Some Benefits of Working at IRMI
Top 100" friendly, family-like culture
- Low-cost health insurance
- FREE life insurance and disability coverage
- Dental and vision benefits
- Casual dress code - every day!
- Up to 4 teleworking days per week
- 9 paid holidays per year
- 17 paid days off your first year
- FREE covered parking
- Tuition reimbursement program
- Annual profit-sharing bonus
- Professional development opportunities
- An employer with a 45-year track record of financial stability
To Excel as an IRMI Digital Marketing Specialist :
- You will be TENACIOUS - determined to succeed and motivated by the success of customers and peers
- You will be CURIOUS - always learning and seeking ways to make things better
- You will be CONSCIENTOUS - always keeping your promises and maintaining strong integrity
- You will be HUMBLE - respecting and learning from the perspective of others
- You will be EXCITED - to join a winning team
- If this sounds like you, we have an office with YOUR name on it...
Key Duties and Responsibilities :
- Write clean, concise, engaging, and effective copy for email campaigns, websites, and social media. Create graphics and simple animations using tools like Canva
- Use Google Analytics and Looker studio to measure, analyze, and report on campaigns and identify opportunities for improvement
- Create email templates and set up campaigns in MailChimp
- Contribute to the design, creation, and optimization of campaign landing pages and other public-facing web pages using our content management system
- Create digital marketing tools (social posts, email content, graphics) for conference speakers, sponsors, and exhibitors.
Track projects, tasks, and deadlines using SmartSheet
Education and / or Experience
- Bachelor's degree from four-year college or university in Marketing, Digital Marketing or relevant field required
- 2- 3 years of digital marketing experience required
- Demonstrated ability to write engaging copy for various digital media including email, websites, and social channels (writing samples required)