Director of Marketing (Marketing Generalist)
Details
Posted : 30-Jun-23
Location : Indianapolis, Indiana,
Type : Full-time
Salary : Open
Internal Number : 306878
Department
THE O'NEILL SCHOOL - IUPUI SP (IN-SPEA-IUINA)
Department Information
The O'Neill School of Public and Environmental Affairs on the Indianapolis (IUPUI) campus invites applications for an individual to join the staff in the position of Director of Marketing.
This position is located in the School's Dean's office on the beautiful IUPUI campus.
The IUPUI campus is a vibrant, diverse community that promotes inclusion, positivity and a passion for success.The Paul H.
O'Neill School of Public and Environmental Affairs at IUPUI prepares students to address the issues of modern society in ways that more traditional schools overlook.
Founded in 1972, the O'Neill School was the first school to combine public management, policy, and administration with the environmental sciences.
It remains the largest public policy and environmental studies school of its kind in the United States, with programs on both the Indianapolis and Bloomington campuses.
The O'Neill School faculty and staff are committed to collaboration, professionalism and ongoing innovation in programs and research.
Job Summary
The Director of Marketing will perform activities in support of the university's marketing function. Areas of focus may include writing and publishing communications for specific target audiences or student groups, creation and delivery of promotional or educational materials, data collection and market research, and development of marketing plans.
Work may involve multiple consecutive projects and collaboration and consultation with other departments, employees, and university stakeholders.
Department-Specific Responsibilities
- Leads marketing tactics including program promotional activities, paid advertising efforts, print projects (postcards and brochures), and digital marketing (website updates, analytics development and monitoring, digital ad creation and development, CRM integration of email and SMS journeys).
- Coordinates marketing strategies including marketing plan development and strategic ideation and creation.
General Responsibilities
- Independently develops and executes basic and complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
- Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
- Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
- Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
- May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
- Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
- May provide guidance to lower-level Marketing Generalists; may make process and operational recommendations to manager.
Qualifications
EDUCATION
Required
Bachelor's degree in communications, marketing, English, public relations, or related field.
WORK EXPERIENCE
Required
5 years in relevant field.
Combinations of related education and experience may be considered.
SKILLS
Required
- Proficient communication skills.
- Maintains a high degree of professionalism.
- Demonstrates time management and priority setting skills.
- Demonstrates a high commitment to quality.
- Possesses flexibility to work in a fast paced, dynamic environment.
- Seeks to acquire knowledge in area of specialty.
- Highly thorough and dependable.
- Demonstrates a high level of accuracy, even under pressure.
- Possesses a high degree of initiative.
- Ability to influence internal and / or external constituents.
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment.
The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
Indianapolis, Indiana
This position is eligible to work a hybrid schedule (mix between remote and in-person work), subject to change in the future based on university policy and business needs.
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including :
- Multiple plan options for medical insurance
- Dental insurance
- Health Savings Account with generous IU contribution
- Life insurance, LTD, and AD&D options
- Base retirement plan contribution from IU, subject to vesting
- Additional supplemental retirement plan options
- Tuition benefit for IU classes
- 10 paid holidays per year
- Generous Paid Time Off
- Paid Parental Leave
- Employee Assistance Program (EAP)
Learn more about our benefits by reviewing our online .
Job Classification
Career Level : Advanced
FLSA : Exempt
Job Function : Marketing & Communications
Job Family : Marketing
Posting Disclaimer
This posting is scheduled to close at 11 : 59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days.
To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications.
Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status.
Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX.
Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is .
You may also request a physical copy by emailing IU Public Safety at or by visiting IUPD.