Marketing strategist
MARKETING STRATEGIST
Are you a marketing guru who loves to use data to inspire initiatives and campaigns? We have a new opportunity in Sioux Falls, South Dakota that is for you! Our client here in Sioux Falls is a leader in the region when it comes to innovation and is looking for a marketing strategist to come to lead and run the marketing initiatives needed to continue its growth.
The ideal Marketing Strategist will work closely with external marketing support teams and internal leadership. The Marketing Strategist will own the marketing strategy from initial creation to market delivery.
If you are data-driven and ready to create an impact with your marketing expertise, please apply. This is a full-time position and will be compensated at $55-75K DOE, plus benefits.
YOUR RESPONSIBILITIES :
- Interface with internal team members and external agencies to build relationships. Identify key business, market, competitive, audience, leadership, management, and operational insights.
- Ideate and propose a marketing strategy based on present mission-critical research, findings, strategies, product positioning, and product road maps.
- Research to understand client businesses, markets, and audiences
- Create compelling brand narratives
- Formulate buyer roadmaps and personas, and consumer journeys
- Work with the creative and external marketing teams to ensure messaging, marketing, and content strategies align with client business objectives
- Write creative briefs
- Own the social media strategy and execute weekly, monthly, and annual social campaigns
- Work with sales, leadership, and external agencies to create email marketing and digital marketing campaigns
- Propose and build educational and informative campaigns to assist target audiences in understanding modern technology as it pertains to trucking and logistics
- Build a community platform and interface to engage our target audience
- Brainstorm new ways to engage the client's target audience through modern marketing tools such as Podcasts
YOUR EXPERIENCE :
- 2+ years' experience, preferably in B2B corporate strategy
- Experience creating marketing strategies that have helped achieve quantifiable corporate objectives
- Experience developing and presenting strategy presentations
- Ability to understand complex clients, markets, audiences, and sales cycles
- Apt at shaping a compelling value narrative around customer, market, and business data
- Experience with account-based marketing initiatives
- Persuasive communications skills
Come join the team in Sioux Falls!