Marketing Manager
The healthcare industry consistently experiences new challenges, and quality outcomes are dependent on a confident and competent workforce.
That is where you come in! We are looking for a data driven marketer and passionate storyteller that will help us plan, launch and position our products and services within the marketplace.
The Marketing Manager (MM) plays a key role in the creation and execution of go-to-market strategies and campaigns related to HealthStream’s products and services.
The MM will report directly to the Senior Product Marketing Manager (with a dotted line to the business leaders (VPs, SVPs).
Together, they will collaborate with Product Management, Sales, Customer Service, Implementations, Creative, and others, to facilitate strategic alignment and make sure new business goals are met by demonstrating how HealthStream’s products deliver value.
The MM is expected to play a leading role in developing, managing and executing all marketing initiatives including but not limited to : campaign plans, budgets, campaign performance and reporting, sales enablement assets, and marketing mix.
The MM will collaborate with the demand marketing team to execute strategic campaigns that leverage various marketing channels including : email, SEM / SEO, social, advertising, digital initiatives, ABM, content, and webinars.
Additionally, you will assist in sales enablement by helping create and manage all sales collateral materials and tools needed to support the sales teams.
What You Will Need to be Successful
Create the yearly marketing calendar for your business unit that aligns with business goals
Create launch plans and marketing campaigns for your products.
Optimize and manage the digital funnels for your product portfolio.
Leverage digital marketing best practices within your planning and help direct the demand marketing team to maximize results for all marketing campaigns.
Be the subject matter expert about your customers’ journey and how to optimize communications to create good experiences.
Collaborate with Product Marketing, Product Managers, Sales Associates and other cross functional teams to establish strategic direction and be able to influence key stakeholders.
Drive sales enablement by creating sales assets and tools, as well as emphasize how to communicate the value of our products.
Work with demand marketing to plan and execute both digital webinars and trade shows
Leverage data to gather strategic insights and report results on all marketing campaigns.
Play a key role in the development and execution of marketing initiatives under the direction of the business unit marketing leader
Contribute in creating, editing and deploying product marketing content that supports the strategic positioning and messaging to ensure consistency.
Use business intelligence tools (ie. Pardot, SalesForce, Google Analytics) to present and review results with senior management, adjust budgets and adapt campaign tactics to optimize delivery of qualified leads.
Collaborate with the entire marketing department to best leverage HealthStream assets to the benefit of these products.
Manage all collateral materials in support of the entire product solution set.
Ability to make decisions independently.
Create tickets in our project management system and help ensure projects are completed on time and to our high standards
Qualifications
What You Will Need to be Successful
Education, Experience and Knowledge Required
A mandatory minimum of 3-7 years’ experience in B2B marketing or SaaS based company.
Experience using Pardot and Salesforce is highly desired.
Have or willing to obtain Google Analytics Certification so that we can ensure we’re focusing on data-driven results.
Experience using and understanding how to best leverage multiple digital marketing channel including email, SEO, SEM, social, paid social, and more.
Degree in marketing, communications or related field preferred.
Some Healthcare experience or agency experience preferred but not required.
Skills and Abilities Required
This candidate must possess superior verbal and written communication skills.
Strong computer skills are critical
Excellent organizational skills with a proven record of managing multiple projects simultaneously and an attention to detailed.
An energetic, mature self-starter who efficiently completes tasks in a fast-paced environment and is not afraid of leadership is the perfect candidate.
The ability to manage relationships internally and externally is expected.
A team player that is willing to jump in and help when needed.
Benefits
HealthStream offers a comprehensive benefits package to eligible employees, including :
Medical, Dental and Vision insurance
Paid Time Off
Parental Leave
401k and Roth
Flexible Spending Account
Health Savings Account
Life Insurance
Short- and Long-Term Disability
Medical Bridge Insurance
Critical Illness Insurance
Accident Insurance
Identity Protection
Legal Protection
Pet Insurance
Employee Assistance Program
Fitness Reimbursement
If you have a passion for improving healthcare outcomes and empowering healthcare workers, come join the HealthStream team! We hope you join us and be a HealthStreamer !