Gong.io Jobs (1)

We’re looking for a Senior Web Marketing Manager to get the right content in front of the right audiences to drive revenue and increase conversion across our global business entity (www.

gong.io). You’ll build a SEO strategy with the goal of increasing search visibility for Gong’s core products and use cases;

then run A / B tests to convert traffic at a higher velocity through dynamic and personalized site experiences.

RESPONSIBILITIES

• Own SEO strategy, efforts (on page, off page and technical), and pipeline and revenue for Gong’s global site.
• Inform web strategy from globalization to link building.
• Develop core and topical content suggestions and align SEO efforts with upcoming go-to-market initiatives; partner with cross-functional teams on opportunities to capture traffic and increase demand across organic channels.
• Integrate SEO as a key step into content workflows to increase search visibility; advise editorial teams on content hierarchy and target keywords to incorporate into copy.
• Partner with paid search to develop keyword optimized landing pages.
• Train development teams on implementation of optimized meta data, alt text, headers and URL structures; maintain technical upkeep with content and web partners.
• Conduct webpage audits with SEO deep crawls, providing insight and data-backed suggestions on how to grow site traffic organically.
• Scale SEO success internationally by partnering with regional partners.
• Establish and report out on keyword and page performance KPIs; synthesize insights from heatmaps, user recordings, surveys, and analytics to broader web and testing strategy.
• Drive conversion rate optimization strategy and execution with Head of Web Marketing to improve MQL, pipeline, and revenue generation on core web surfaces.

QUALIFICATIONS

• 8+ years of marketing experience.
• Deep knowledge of testing platforms and tools (e.g. Google Suite : Analytics, Search Console, Keyword Planner, Hotjar, Intellimize / Mutiny or equivalent).
• Proven track record of building SEO and conversion rate optimization programs.
• Project management : Ability to lead projects from ideation, to execution of experimental design, to partnership with digital team on testing impact of across their channels.
• Data-driven approach : Ability to build KPI dashboards for funnel optimization; use results to make informed conclusions about learning objectives and improvement opportunities.
• Strategic thinker : You understand how to build a pipeline of experiments to deliver impact on the business and hit growth targets.
• Preferred, but not required : strong sense of design systems, UI / UX.
• Preferred, but not required : familiarity with conversion copywriting.

PERKS & BENEFITS

• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
• Mental Health benefits with covered therapy and coaching.
• 401(k) program to help you invest in your future.
• Education & learning stipend for personal growth and development.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Company-wide recharge days each quarter.
• Work from home stipend to help you succeed in a remote environment.