Digital Marketing Specialist
Digital Marketing Specialist
Do you have a passion for paid search (SEM / PPC) and have agency experience? Have you managed $100k+ / month? We are one of the largest house buyers in the US and also run a marketing agency for other house buyers across the US.
The successful candidate will be friendly, competitive and have a desire to question the status quo. An analytical mindset coupled with a creative flair is a must for this role along with the willingness to take a risk.
The overall purpose of this role is to support the team’s growth in implementing the PPC strategy for a range of entities.
Responsibilities :
Create, maintain, and optimize paid search campaigns across Google and Bing including :
- Keyword Research & campaign building
- Ad Creation and Testing
- Quality Score Improvements
- Bid Management and optimization
- Conversion Optimization and Tracking
- Budget management to maximize sales
- Reporting and ROI tracking
- Management reporting & recommendations
Essential Experience :
- Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
- At least 5 years’ experience in the area of pay per click (PPC) on Google & Bing within a competitive industry / space
- 2+ years experience a an agency managing PPC for multiple accounts or working for a large enterprise with budgets over $100k / month
- A strong sense of urgency and commitment to get the job done quickly and with high quality
- Strong command of tracking and analytics
- You are good with spreadsheets and numbers
- Analytical, forensic approach to campaign analysis, site review, and strategy building.
- Strong analytical and numerical skills you see patterns easily
- Ability to prioritize and organize workload
The responsibilities are many, various, and not limited to those written in this document