General Motors LLC Jobs (1)

Job Description

As part of the larger Performance Driven Marketing (PDM) team, the Principal Marketing of Experimentation at General Motors is a key leadership position enabling the development and roll-out of world-class modern marketing capabilities.

This individual possesses deep understanding of marketing analytics, testing, measurement, and strategic insights. They work cross-functionally and collaboratively providing actionable and validated insights and recommendations into the vehicle brands and enterprise business marketing teams.

Key Roles and Responsibilities

• Lead the Experimentation team providing technical expertise, road maps, workflow process management and prioritization.
• Champion experimentation across the Performance Driven Marketing (PDM) team, driving data science programs and capabilities, and establishing best practices for experimentation testing processes.
• Work cross-functionally with senior management across General Motors to drive alignment between company initiatives and work streams.
• Grow the capabilities of the Experimentation team through mentoring and guidance.

Demonstrated Experience and Qualifications

• A proven track record of 8+ years of experience leading experimentation teams, mentoring analysts, and excelling in scaling experimental methods at the enterprise level.
• Expert knowledge of advanced experimentation and data science methods that drives a high-volume testing environment.
• Excellent stakeholder management skills. A highly effective cross functional communicator in both written and verbal skills.

Extensive client facing, senior leadership presentation experience.

• Demonstrated experience in building enterprise roadmap and working with senior leadership to drive alignment.
• Experience in the ad or marketing tech industry, a digital marketing agency, or a market research company a plus.
• Experience with media budget allocation and optimization is necessary.
• Expert and strong record in data management, marketing analytics, advanced statistical methods, and Machine Learning techniques.
• Master's or Ph.D. degree in an analytical field is a plus (Economics, Machine Learning, Computer Science, Information Technology, Operations Research, Statistics, Applied Mathematics, Econometrics)

Additional Job Description

Technical Skills and Capabilities

• Strong problem-solving skills. Experience developing structured and logical frameworks to define the problem, analyze the data, and derive insights and actionable recommendations.
• Ability to establish a collaborative, cross-functional work environment to execute at a high-level.
• Excellent written, verbal, presentation, and interpersonal skills; fluency interfacing with both technical and management teams.

Ability to make complex concepts and analytics understandable and actionable.

• Experience utilizing experimentation software tools and packages.
• Expertise collecting, cleaning, and manipulating large amounts of marketing and media data using SQL.
• Leveraging advanced statistical techniques for predictive modeling using Python and R.
• Proficient in using BI tools such as Looker, Power BI, and / or Tableau to develop dashboards.
• Familiarity with the economics of media channels (i.e., TV, Display, Paid Search, Paid Social, Programmatic)
• Familiarity with Data privacy issues, Martech concepts and Demand Generation tactics.

Compensation :

• The expected base compensation for this role is : ($107,482 - $171,692). Actual base compensation within the identified range will vary based on factors relevant to the position.
• Bonus Potential : An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits :

Benefits : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

LI-Remote, #gmremote

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.

g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture.

Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs.

Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others :

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging.

We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.

We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GMis an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals.

As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics.

For purposes of this policy, "protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.

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[email protected] call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.