Amazon Marketing Specialist
Effective Spend
Austin, TX
Key Responsibilities :
- Campaign Creation Build Amazon ad campaigns from the ground up, including account set-up, campaign planning / organization, competitive analysis, keyword research, and ad copy writing.
- Campaign Management & Optimization Manage campaigns to ensure that they continually improve over time. Test and optimize bids, keywords, text ads, image ads, video ads and landing pages to improve campaign performance.
- Organic Listing Management Optimize Amazon product detail pages including titles, bullets, descriptions, images, and A+ content for higher conversion rate and search ranking.
- Catalog Troubleshooting Identify and promptly respond to marketplace issues, such as suspended or suppressed listings, undesirable attribute changes, inventory issues, loss of buy box, etc.
- Reporting & Analysis Master the art of performance analysis and client reporting through the daily use of tools such as Amazon Seller Central, Amazon Vendor Central, Amazon Ads, DSP / STV and more.
Qualifications & Skill Requirements :
- 4-year Bachelor’s degree in business, marketing, advertising, economics, finance, analytics; or relevant experience through school and / or internships
- 1+ years of hands-on experience managing Amazon Ads and / or product listings in Seller / Vendor Central.
- Experience with Google Ads, Facebook Ads or other PPC channels is also a plus
- Proficiency with Microsoft Office Suite with advanced knowledge of Excel and PowerPoint
- Strong mathematical and analytical skills
- Strong written and verbal communication skills and client relationship skills
- Strong organizational skills and attention to detail
Benefits
Effective Spend is proud to have been recognized on the Inc. 5000, ABJ’s Fast 50, and as an ABJ Top 10 Best Places to Work.
Here are some of the ways we support an awesome company culture :
- Competitive paid time off
- Additional volunteer PTO days
- Medical, dental and vision healthcare plans
- 401k with company matching
- Bonuses for employee and client referrals
- Fun team outings
Internship
Digital Marketing Strategist
Effective Spend
Austin, TX
Key Responsibilities :
- Manage Multi-Channel PPC Advertising Campaigns work across paid search, display and social media channels
- Client Relationship Management Own and build client relationships with key accounts and act as the daily point of contact for your clients.
- Digital Marketing Strategy Develop and implement digital marketing strategy for new and existing clients.
- Campaign Creation Build campaigns from the ground up, including account set-up, campaign planning / organization, competitive analysis, keyword research, and ad copy writing.
- Campaign Management & Optimization Manage multi-channel PPC advertising campaigns across paid search, display and social media channels.
Test and optimize bids, keywords, text ads, image ads, and landing pages to improve campaign performance.
Reporting & Analysis Establish and track client goals, perform deep-dive performance analysis, write and present client reports.
Qualifications & Skill Requirements
- 1-2 years hands on campaign management
- Paid social and display advertising experience is also a plus.
- Superior ability to analyze data in Google Analytics, Google Ads, Facebook or other analytics platforms.
- Proficient in Excel and PowerPoint.
- Superb communication skills, both written and verbal.
- 4-year Bachelor’s degree in business, marketing, advertising, statistics, analytics, or a related field.
Benefits :
Here are some of the ways we support an awesome company culture :
- Medical, dental and vision healthcare plans
- 401k with company matching
- Competitive paid time off
- Additional PTO for volunteering, flexible holidays, birthday and summer Fridays
- Free onsite parking
- Hybrid office, with the ability to work from home 2 days a week
- Work-visit program employees can spend several weeks vacationing in LA and working out of our Los Angeles office.
- Healthy snacks, fruit, fresh-ground coffee and cold brew on tap.
Full-time