Manager - Brand Marketing
Why Gallo?
With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world.
Apply Today! Our Brands. Your Future.
As a Manager - Brand Marketing you will oversee marketing activities with a 12-18 month horizon for assigned brand(s). Provides mentoring, coaching to team members in executing marketing strategies consistent with established P&L objectives and brand role.
Leads Agile marketing and IMP processes for assigned brand(s). Contributes to the development and execution of OGSM brand level strategies.
This position can be done remotely in the following cities : Atlanta, Chicago, Dallas, Los Angeles, Miami, Nashville, and New York.
Please note one week travel to Modesto, CA along with additional days travel in market a month are requirements under these remote working accommodations.
What You Will Do
This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.
- Leverages mastery of business drivers, relevant consumer, customer and channel trends and insights to lead assigned brand(s) against annual business objectives.
- Oversees the development and maintenance of brand strategies for assigned brands; manages the execution of established growth and profit objectives;
seeks out innovative ways to continuously build brand(s) to obtain or maintain category leadership. Recommends new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.
- Acts as the Outcome Owner through the agile marketing process.
- Owns the process and timeline for the Integrated Marketing Planning Process (IMP) from Business Review through activation and optimization to ensure the brand meets the organizational objectives.
Develops the IMP brief in collaboration with the Marcomm Planner and supervises the development of the activation briefs.
Contributes to the development of the Brand Strategic Positioning (BSP), helps to identify optimal consumer design target and consumption target, Brand Universe and / or brand positioning.
Participates in the execution of strategies in support of the OGSM’s. Owns the A&P budget for assigned brand(s), including commerce and portions of the overhead allocation.
Oversees the development and implementation of the creative and communication strategy, campaign idea, communication plan (including media plan) and the development, creation, deployment and optimization of the campaign assets.
- Oversees relationships with outside agencies ensuring alignments with brand goals and objectives.
- Outlines and evaluates current and proposed product attributes and effectively communicates consumer product needs to the Winemaking team.
- Develops staff to possess transferable brand marketing skill sets which can be applied successfully in other Gallo business units.
Nurtures high-level marketing skills possessed by staff, identifies areas of improvement and provides mentoring and coaching to increase execution level.
- Contributes to the overall development of policies and procedures; changes systems, policies, and procedures to positively impact brands, the Business Unit and the Brand Marketing function.
- Responsible for understanding and complying with applicable quality, environmental and safety regulations. If accountable for the work of others, responsible for ensuring their understanding and compliance.
What You Will Need
- Master’s degree plus 6 years of communications, finance, marketing, military, operations, supply chain / supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility;
- OR Bachelor’s degree plus 8 years of communications, finance, marketing, supply chain / supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility;
- OR Bachelor’s degree plus 6 years of Gallo experience reflecting increasing levels of responsibility; OR Master’s degree plus 4 years of Gallo experience reflecting increasing levels of responsibility;
OR High School Diploma or State-issued equivalency certificate plus 12 years of communications, finance, marketing, military, operations, supply chain / supply planning, process development, new product development, project management, process engineering or sales experience reflecting increasing levels of responsibility.
- Experience effectively presenting information to top management, public groups and boards of directors.
- Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
- Required to spend 25% of time traveling in-market in order to conduct job duties.
What Will Set You Apart
- Master of Business Administration degree plus 9 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
- CPG or Alcohol beverage brand marketing experience.
- Multiple Gallo marketing rotations.
- Prior supervisory / managerial experience.
- Brand Marketing experience.
- Luxury marketing experience.
- On Premise Spirits experience.
- Ambassador Management experience.
- Experiential marketing campaign development and execution experience.
- Tasting room management experience (wine or spirits).
- Direct to consumer sales experience (alcohol beverage or luxury consumer goods a plus).
- Experience training and developing junior level brand marketers in executing brand and organizational objectives.
- Experience managing business operations and leveraging basic finance and accounting principles.
- Skilled in reading, analyzing and interpreting common scientific and technical journals, financial reports and legal documents.
- Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community.
- Experience writing speeches and articles for publication that conform to prescribed style and format.
- Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
- Experience performing work that is complex and varied in nature, requiring frequent evaluation, originality or ingenuity.
- Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.
Spirits Brand Ambassador - RumHaven and RumChata
Why Gallo?
With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world.
Apply Today! Our Brands. Your Future.
As a Spirits Brand Ambassador, you will act as Chicago, IL authority for RumHaven and RumChata. In this role, you’ll have the opportunity to develop and implement training, promotion, and providing customer support in the Chicago market.
Plugged in to the target culture and community, you understand the target consumer lifestyle, target customer and are able to identify opportunities to meet goals.
You will drive visibility and loyalty among gatekeepers, bartenders and consumers to create trial and adoptions opportunities within Chicago, IL.
What You Will Do
- Represents Gallo Spirits Brands by acting as a brand, spirits category, and / or mixology resource.
- Maintains awareness of best practices, trends, and competitor brands.
- Develops and implements brand and trade advocacy strategy for RumHaven
- Develops, implements, and executes engaging brand and category educational presentations for trade, accounts and consumers.
- Aggressively pursues and delivers on AP, PODS, consumer event objectives in both On Premise and Retail and against the 4 advocacy pillars Availability, Visibility, Advocacy and Promotion.
- Creates and maintain relationships with key market stakeholders; local trade community, distributor partners, influencers and local partners and continuously promotes assigned brand(s).
- Acts as a valued partner and consultant to the account.
- Uses judgement and knowledge of the industry to determine which products should be the key focus and which accounts should take priority.
- Builds, implements and manages consumer activation strategies, programs, and events. Influences education / relationship builders- focused on consumer target
- Develops, implements, and engages active participant in brand events.
- Provides support, activation and memorable experiences for both customers and consumers.
- Adheres to T&E and activation budgets.
- Advocates for assigned brand, including hosting events, leveraging social media and other tools to promote for Gallo sales within his / her community.
- Coordinates activities with other winery support areas within the market (e.g., Customer Development, Commerce Marketing, Business Intelligence Managers).
- Engages and mobilizes Sales and Distributor partners to communicate brand strategy, vision, sales tactics, as well as drive enthusiasm for the brand and executional excellence of all programs and initiatives.
- Contributes creatively in the development of new branded POS and collateral.
- Influences and activates customers’ consumer distribution lists and social media followers through activation of digital content.
- Supports commercialization of digital marketing programs engages with the most relevant platforms of social media (i.e., FB, IG, Snapchat).
- Supports marketing and media integration activities for RumHaven by developing and implementing brand toolboxes including brand ideation, demonstrations, storytelling etc.
- Gathers real-time photo and video content to be shared with the brand social media team.
- Responsible for developing, organizing and executing exceptional evangelist initiatives against customers and consumers.
- Works with agency partners to coordinate and manage team of part-time event promoters for initiatives aimed at consumers and the trade.
- Participates in debriefs after events to effectively decipher strengths and opportunities.
- Works with the local Gallo and Distributor Sales teams on planning and strategizing for future launch markets.
- Participates, as needed, in Gallo and Distributor Sales meetings and schedules work-withs within territory.
- Completes monthly quantitative and qualitative reports as needed, including competitive brand observations.
- Maintains intellectual relevance of global and local market trends.
- Manages all Gallo Standards of Performance within assigned target account list.
- Promotes positive relationships across the winery sales organization.
- Embraces innovation and demonstrates entrepreneurial mindset Driving future-focused change.
What You Will Need
- Bachelor’s Degree plus 2 years of Gallo winery marketing, sales, or Gallo affiliated or non-affiliated distributor sales experience reflecting increasing levels of responsibility;
- OR Bachelor’s Degree plus 3 years of Spirits, Brand Sales, Hospitality, Culinary, Bartender / mixology, Supplier / Wholesaler, Agency Ambassador, or Tasting Room experience reflecting increasing levels of responsibility;
OR High school Diploma plus 7 years of Spirits, Brand Sales, Hospitality, Culinary, Bartender / mixology, Supplier / Wholesaler, Agency Ambassador, or Tasting Room experience reflecting increasing levels of responsibility.
- Experience with owned social media and networks.
- Maintains understanding of local market knowledge as it pertains to accounts or trade in the alcohol beverage industry.
- Required to travel by air and automobile up to 25% during the course of business.
- Experience with Event or Hospitality Management.
- CSS, CSE, CEFS, CSSC or equivalent certification or in process of obtaining within 6 months of employment.
- Candidates for this position must have a valid driver’s license and a safe driving record. Required to obtain a California driver’s license or appropriate state driver’s license within 30 days of hire.
- Required to be 21 years of age or older.
- Required to obtain Liquor License as required by state / locality.
- Personal passion and curiosity for spirits and demonstrate a depth of knowledge.
What Will Set You Apart
- Bachelor’s Degree plus 4 years of Gallo winery marketing, sales, or Gallo affiliated or non-affiliated distributor sales experience reflecting increasing levels of responsibility;
- OR Bachelor’s Degree plus 5 years of Spirits, Brand Sales, Hospitality, Culinary, Bartender / mixology, Supplier / Wholesaler, or Tasting Room experience reflecting increasing levels of responsibility;
OR High school Diploma p us 9 years of Spirits, Brand Sales, Hospitality, Culinary, Bartender / mixology, Supplier / Wholesaler, or Tasting Room experience reflecting increasing levels of responsibility.
- Luxury brand experience, preferably focused on Spirits.
- Entrepreneurial mindset, creative with excellent presentation skills.
- Established social Alcohol beverage network, personal interest, bias to engage and go deeper, proven inquisitiveness.
- Established relationships within the designated market.
- Experience with selling and activating premium and luxury spirits
Gallo does not sponsor for employment based visas for this position now or in the future.
Spirits Brand Ambassador - RumHaven and RumChata
Why Gallo?
With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world.
Apply Today! Our Brands. Your Future.
As a Spirits Brand Ambassador, you will act as Atlanta, GA authority for RumHaven and RumChata. In this role, you’ll have the opportunity to develop and implement training, promotion, and providing customer support in the Houston market.
Plugged in to the target culture and community, you understand the target consumer lifestyle, target customer and are able to identify opportunities to meet goals.
You will drive visibility and loyalty among gatekeepers, bartenders and consumers to create trial and adoptions opportunities within Houston, TX.
What You Will Do
- Represents Gallo Spirits Brands by acting as a brand, spirits category, and / or mixology resource.
- Maintains awareness of best practices, trends, and competitor brands.
- Develops and implements brand and trade advocacy strategy for RumHaven
- Develops, implements, and executes engaging brand and category educational presentations for trade, accounts and consumers.
- Aggressively pursues and delivers on AP, PODS, consumer event objectives in both On Premise and Retail and against the 4 advocacy pillars Availability, Visibility, Advocacy and Promotion.
- Creates and maintain relationships with key market stakeholders; local trade community, distributor partners, influencers and local partners and continuously promotes assigned brand(s).
- Acts as a valued partner and consultant to the account.
- Uses judgement and knowledge of the industry to determine which products should be the key focus and which accounts should take priority.
- Builds, implements and manages consumer activation strategies, programs, and events. Influences education / relationship builders- focused on consumer target
- Develops, implements, and engages active participant in brand events.
- Provides support, activation and memorable experiences for both customers and consumers.
- Adheres to T&E and activation budgets.
- Advocates for assigned brand, including hosting events, leveraging social media and other tools to promote for Gallo sales within his / her community.
- Coordinates activities with other winery support areas within the market (e.g., Customer Development, Commerce Marketing, Business Intelligence Managers).
- Engages and mobilizes Sales and Distributor partners to communicate brand strategy, vision, sales tactics, as well as drive enthusiasm for the brand and executional excellence of all programs and initiatives.
- Contributes creatively in the development of new branded POS and collateral.
- Influences and activates customers’ consumer distribution lists and social media followers through activation of digital content.
- Supports commercialization of digital marketing programs engages with the most relevant platforms of social media (i.e., FB, IG, Snapchat).
- Supports marketing and media integration activities for RumHaven by developing and implementing brand toolboxes including brand ideation, demonstrations, storytelling etc.
- Gathers real-time photo and video content to be shared with the brand social media team.
- Responsible for developing, organizing and executing exceptional evangelist initiatives against customers and consumers.
- Works with agency partners to coordinate and manage team of part-time event promoters for initiatives aimed at consumers and the trade.
- Participates in debriefs after events to effectively decipher strengths and opportunities.
- Works with the local Gallo and Distributor Sales teams on planning and strategizing for future launch markets.
- Participates, as needed, in Gallo and Distributor Sales meetings and schedules work-withs within territory.
- Completes monthly quantitative and qualitative reports as needed, including competitive brand observations.
- Maintains intellectual relevance of global and local market trends.
- Manages all Gallo Standards of Performance within assigned target account list.
- Promotes positive relationships across the winery sales organization.
- Embraces innovation and demonstrates entrepreneurial mindset Driving future-focused change.
What You Will Need
- Bachelor’s Degree plus 2 years of Gallo winery marketing, sales, or Gallo affiliated or non-affiliated distributor sales experience reflecting increasing levels of responsibility;
- OR Bachelor’s Degree plus 3 years of Spirits, Brand Sales, Hospitality, Culinary, Bartender / mixology, Supplier / Wholesaler, Agency Ambassador, or Tasting Room experience reflecting increasing levels of responsibility;
OR High school Diploma plus 7 years of Spirits, Brand Sales, Hospitality, Culinary, Bartender / mixology, Supplier / Wholesaler, Agency Ambassador, or Tasting Room experience reflecting increasing levels of responsibility.
- Experience with owned social media and networks.
- Maintains understanding of local market knowledge as it pertains to accounts or trade in the alcohol beverage industry.
- Required to travel by air and automobile up to 25% during the course of business.
- Experience with Event or Hospitality Management.
- CSS, CSE, CEFS, CSSC or equivalent certification or in process of obtaining within 6 months of employment.
- Candidates for this position must have a valid driver’s license and a safe driving record. Required to obtain a California driver’s license or appropriate state driver’s license within 30 days of hire.
- Required to be 21 years of age or older.
- Required to obtain Liquor License as required by state / locality.
- Personal passion and curiosity for spirits and demonstrate a depth of knowledge.
What Will Set You Apart
- Bachelor’s Degree plus 4 years of Gallo winery marketing, sales, or Gallo affiliated or non-affiliated distributor sales experience reflecting increasing levels of responsibility;
- OR Bachelor’s Degree plus 5 years of Spirits, Brand Sales, Hospitality, Culinary, Bartender / mixology, Supplier / Wholesaler, or Tasting Room experience reflecting increasing levels of responsibility;
OR High school Diploma p us 9 years of Spirits, Brand Sales, Hospitality, Culinary, Bartender / mixology, Supplier / Wholesaler, or Tasting Room experience reflecting increasing levels of responsibility.
- Luxury brand experience, preferably focused on Spirits.
- Entrepreneurial mindset, creative with excellent presentation skills.
- Established social Alcohol beverage network, personal interest, bias to engage and go deeper, proven inquisitiveness.
- Established relationships within the designated market.
- Experience with selling and activating premium and luxury spirits
Gallo does not sponsor for employment based visas for this position now or in the future.
Seasonal Weighmaster
Why Gallo?
With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world.
Apply Today! Our Brands. Your Future.
Compensation :
Hiring Salary Range Posted : $17.95 - $17.95
Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.
Summary
Under general supervision is responsible for the accurate weighing of truckloads of grapes, raisins, and various inbound materials used in the winemaking process, and the associated record keeping.
Essential Functions
- Completes all paperwork in a clear, legible manner.
- Performs accurate and timely weighing in and out of trucks.
- Prepares the Grape Tank Report, Grape Weigh Tag Display Report, Wine Program Report, and Grape Varietal Report.
- Opens scales and signs on to the computer terminal in preparation for the morning grape crush.
- Processes weigh tags.
- Calculates net weight by subtracting the tare weight from the gross weight.
- Enters weigh tags into the computer terminal including correction of discrepancies.
- Participates in the filing of all Scale paperwork.
- Closes out the Scales and the computer terminal for the evening.
- Maintains adequate housekeeping in work areas and cleans up after completion of the job and at the end of the shift.
- Reports any unsanitary conditions that are observed to Supervisor.
- Maintains satisfactory attendance, to include timeliness.
- Responsible for understanding and complying with applicable quality, environmental and safety regulatory consideration.
- This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.
Essential Functions Standard
- Exhibits Intrapreneurship and Ownership behaviors :
- Intrapreneurship is entrepreneurship in an established company : behaviors that include thinking boldly, taking appropriate risks, learning from mistakes, showing initiative, and encouraging and reinforcing innovation.
- Ownership refers to behaviors that include setting high expectations, driving candid discussion, and holding self and others accountable.
Supervisory Responsibilities
N / A
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Gallo does not sponsor for employment based visas for this position now or in the future.
Minimum Qualifications
- High school diploma or State-issued equivalency certificate.
- Required to be at least 18 years of age.
- Skilled in basic math, 10 key, data entry, and auditing skills.
- Required to lift and move standard office equipment and supplies that weigh up to 10 pounds.
- Experience working in a team environment.
- Skilled in using a copy machine, telephone, and ten-key adding machine.
- Required to work a seven (7) day workweek, eight to twelve (8-12) hours per day when necessary.
- Skilled in reading, comprehending, interpreting and executing simple instructions, short correspondence and memos.
- Skilled in writing simple correspondence.
- Skilled in adding, subtracting, multiplying and dividing using whole numbers.
Preferred Qualifications
- Prior office experience preferred but not required.
- Fluent reader and speaker of both English and Spanish languages.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit, use hands to finger, handle, feel, talk and hear.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee may occasionally be exposed to wet or humid conditions; moving mechanical parts;
fumes or airborne particles; outdoor weather conditions. The noise level in the work environment is usually loud.
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Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law.
We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.