De Lacy Executive Recruitment North America Jobs (2)

VP of Sales and Marketing

Our client, a well-established food producer and processor, is seeking a Vice President of Sales and Marketing to lead the company's initiatives in the development of strategic branding, marketing, and sales as well as new product development.

Reporting to the President, the VP of Sales & Marketing will be an accomplished leader with proven experience in building, managing, and scaling a high-performing sales & marketing organization.

The VP of Sales & Marketing is a member of the executive management team and is responsible for contributing to the strategic direction of the company, the development of executional plans for success, and ensuring implementation of all aspects of the sales and marketing initiatives contained within the organization's plans.

This role is NOT remote or home-based. It will be based in their Kings County, CA office.

RESPONSIBILITIES : SALES

SALES

• Develop a sales plan to support the growth of the company that is aligned with the marketing and branding strategic plans.
• Develop a sales organizational structure that will lead to mutual success within the department and organization as a whole.
• Oversee the development of customer business plans for growth in existing accounts and new business.
• Drive the internal process for improving strategic customer relationships and customer services by account.
• Develop and participate in selected customer sales presentations, providing analytical perspective on industry, category, and product trends.

MARKETING

• Develop and execute a defined marketing and communications strategy that supports business growth and enhances brand awareness that is aligned with the brand strategy.
• Lead the development and implementation of the Company's marketing plans for all products and market segments which may encompass advertising, promotion, pricing, public relations, identity, creative design, product development, promotional and merchandising programs, and support services.
• Collect customer and competitor data for analysis on where to grow the business and develop successful marketing and sales growth plans.
• Conduct customer account performance reviews and ensure the effective use and analysis of sales data and forecasts, along with market intelligence, to evaluate product and account performance and initiate action plans to improve supply chain, sales, and marketing results.
• Build relationships with the media and PR team to create effective strategies for all organizational communications.
• Develop organizational marketing events to support the overall vision, mission, and core values of the company to support the brand.
• Develop consumer educational and promotional programs to educate all stakeholders on consumer buying preferences

BRAND GROWTH

• Improve and maintain the branding strategy for the success of the organization's future growth.
• Improve and maintain brand marketing and sales strategies that identify, build, and sustain relationships to drive revenue / profitability growth, provide succinct messaging and build the integrity of the brand.
• Develops and maintains brand marketing guidelines and policies.
• Through effective communication and diligent monitoring, protect the brand from internal and external threats.
• Develop standardized branded messages and appearance in all materials including packaging, marketing, and communication materials to ensure consistency.
• Strives for improved customer service and consumer satisfaction to support the integrity of the brand.
• Monitor, compile, and disseminate relevant competitor data.

NEW PRODUCT DEVELOPMENT

• Work with the executive management team to review & improve the current process for new product development and establish standards for proposing new products.
• Assist the organization at identifying new products to consider.
• Develop the marketing, promotional and sales plans for new products.

ADMINISTRATION

• Develop proposed departmental structure to plan, organize and manage all areas related to the sales, marketing, and new product development functions within the organization.
• Develop job descriptions that meet the departmental structure; lead the search to select the best candidate for open positions.
• Develop and monitor sales, marketing, and new product development budgets.
• Prepare periodic reports and presentations for the executive management team, shareholders, board members, employees, and growers.

DESIRED PROFILE :

• A BA / BS degree (e.g., business, marketing, or agriculture) is desirable and / or equivalent experience.
• Minimum of 12 years in sales & marketing, new product development, and brand growth
• A comprehensive knowledge of a grower, packer, shipper, processor business model.
• Proficiency working with ERP systems and BI tools (i.e., Sage X3 and Tableau)
• Understanding of U.S. retail market; retail sales experience and strong retail relationships at a senior level
• Ability to plan and manage at both strategic and tactical levels.
• Demonstrated results in identifying clients, presenting proposals, and closing sales.
• Excellent verbal and written skills as well as the ability to make presentations.
• Exceptional ability to conceptualize large-picture projects and foresee challenges and needs to be addressed
• Strong problem-solving skills; analytical and data-driven; able to come up with creative solutions to unique challenges.
• Demonstrated ability to develop cross-functional relationships
• Excellent organizational skills, ability to prioritize tasks and meet constant deadlines with strong attention to detail and quality control
• Strong organization skills with the ability to execute multiple parallel projects
• Strong written and oral communication skills; able to converse effectively across all levels of the organization and with external entities

Executive Assistant

Our client, an investor in agriculture land and orchards (pistachios and almonds), real estate and equities, is searching for an Executive Assistant to join their team.

This position will be based out of their headquarters in Los Angeles.

Reporting to the Chief Executive Officer, the Executive Assistant will assist with all needs of the executive for multiple entities / companies.

RESPONSIBILITIES :

• Assist the executive with tasks such as :
• Scheduling
• Reviewing, prioritizing and responding to emails
• Answering and returning phone calls
• Organizing documents
• Maintaining records
• Taking notes at meetings
• Any other administrative tasks that help the executive perform their job

DESIRED PROFILE :

• High School Diploma or GED
• 3+ years' experience as an executive assistant
• Experience working in a small company
• Excellent written and verbal communication skills
• Time-management skills
• Ability to pay attention to detail
• Organization skills
• Ability to multitask
• Basic understanding of frequently used computer software and programs, such as Microsoft Office
• Interpersonal skills
• Can work with no or little supervision
• Knowledge and experience in farming especially pistachios and / or almonds a plus