Digital Marketing Coordinator
Job Description
Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, and transactional and corporate matters.
The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation and government-facing matters, as well as its ongoing commitment to pro bono service and diversity, equity, and inclusion.
Job Summary
The Digital Marketing Coordinator will provide support for the firm’s website, client alert program, social media, podcasts, blogs, digital marketing, and other related activities.
This role will also provide support for a variety of marketing and communications activities and projects.
Job Responsibilities
- Assists in management of the firm’s website, including making routine text edits to biographies and practice descriptions and creating new content pages, monitoring expired content, tracking client permissions for website matter descriptions, and more.
- Assists in the process of updating lawyer biographies on Crowell.com, including updating the content and formatting, and tracking progress.
- Supports client alert formatting, risk review and distribution process.
- Assists in the management of analytics and reporting for website, alerts, social media and podcasts. Provides input and analysis to key stakeholders as necessary.
- Assists in optimization of website and blogs using SEO tools, ensuring website content is up-to-date and relevant.
- Assists in management of digital marketing projects and tasks using project management tracking system.
- Assists with cleaning code and clearing hierarchies of information with concise metatag organization.
- Produces firm content using channels, including podcasts and videos (recording, editing, publishing, and promoting).
- Provides support for firm blogs, podcasts, apps and microsites.
- Assists with writing requirement documents for new features, bugs, or back-end changes that will be provided to vendor for implementation
- Monitors website performance, finding and correcting errors in content, broken links, or other needed maintenance
Qualifications
Knowledge, Skills, and Abilities
- Strong proficiency with HTML, social media platforms, Microsoft Office Suite, required. Experience with RubyLaw a plus.
- Excellent editing and proofreading skills.
- Ability to organize and prioritize work in a dynamic and complex environment to meet deadlines and daily requirements.
- Demonstrated ability to communicate clearly and effectively, both orally and in writing, with attorneys, staff and vendors.
- Ability to quickly learn and utilize technology tools and resources.
Education
The position requires a Bachelor’s degree.
Experience
The position requires a minimum of four (4) years of directly related experience during which knowledge, skills and abilities relevant to the position were acquired.
Prior law firm experience desirable.
Digital Marketing Coordinator
Job Description
Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, and transactional and corporate matters.
The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation and government-facing matters, as well as its ongoing commitment to pro bono service and diversity, equity, and inclusion.
Job Summary
The Digital Marketing Coordinator will provide support for the firm’s website, client alert program, social media, podcasts, blogs, digital marketing, and other related activities.
This role will also provide support for a variety of marketing and communications activities and projects.
Job Responsibilities
- Assists in management of the firm’s website, including making routine text edits to biographies and practice descriptions and creating new content pages, monitoring expired content, tracking client permissions for website matter descriptions, and more.
- Assists in the process of updating lawyer biographies on Crowell.com, including updating the content and formatting, and tracking progress.
- Supports client alert formatting, risk review and distribution process.
- Assists in the management of analytics and reporting for website, alerts, social media and podcasts. Provides input and analysis to key stakeholders as necessary.
- Assists in optimization of website and blogs using SEO tools, ensuring website content is up-to-date and relevant.
- Assists in management of digital marketing projects and tasks using project management tracking system.
- Assists with cleaning code and clearing hierarchies of information with concise metatag organization.
- Produces firm content using channels, including podcasts and videos (recording, editing, publishing, and promoting).
- Provides support for firm blogs, podcasts, apps and microsites.
- Assists with writing requirement documents for new features, bugs, or back-end changes that will be provided to vendor for implementation
- Monitors website performance, finding and correcting errors in content, broken links, or other needed maintenance
Qualifications
Knowledge, Skills, and Abilities
- Strong proficiency with HTML, social media platforms, Microsoft Office Suite, required. Experience with RubyLaw a plus.
- Excellent editing and proofreading skills.
- Ability to organize and prioritize work in a dynamic and complex environment to meet deadlines and daily requirements.
- Demonstrated ability to communicate clearly and effectively, both orally and in writing, with attorneys, staff and vendors.
- Ability to quickly learn and utilize technology tools and resources.
Education
The position requires a Bachelor’s degree.
Experience
The position requires a minimum of four (4) years of directly related experience during which knowledge, skills and abilities relevant to the position were acquired.
Prior law firm experience desirable.