Audience and Social Media Editor
About WHYY
WHYY serves the Philadelphia region with trusted journalism, eye-opening storytelling and intimate local arts programming.
Our curiosity and commitment to this community is what drives our programming. It’s also what drives our hiring.
Below you’ll find an employment opportunity in the fast-paced setting of the Philadelphia region’s leading public media provider.
The award-winning professional staff of WHYY sets the bar high in television, radio and online. Whether it’s preparing a program to air or a behind-the-scenes role in support, all positions are vital to continuing and growing our impact in our community.
WHYY offers a voice to those not heard, a platform to share everyone’s stories, a foundation to empower early and lifelong learners and a trusted space for unbiased news.
Learn more about our . It’s how we live.
About the Role
The Audience and Social Media Editor plays an important role on the WHYY News digital team and works across the news department to prioritize content published to social media and emerging platforms.
The candidate develops daily publishing strategies that serve WHYY News’ digital audience, which includes writing, editing and producing content that publishes across all WHYY News digital platforms.
The candidate is an artful and creative storyteller who understands the importance of visual journalism and video algorithms on social media and is adept at developing content that increases reach and engagement.
The Audience and Social Media Editor is a digital evangelist and capable of measuring and sharing how published content is performing.
The candidate also has experience with paid digital publishing strategies.
MAJOR DUTIES AND RESPONSIBILITIES
Work in collaboration with social media producers and digital contributors in the WHYY News, marketing and other departments to develop strategies and tactics for news content on social media platforms that support the growth of news content, as well as marketing and revenue goals
Ensure that WHYY News maintains a creative and engaging presence and voice on social media platforms, including Facebook, Twitter, Instagram, LinkedIn and other developing platforms
Measure reach and engagement across multiple platforms
Research and relay best practices on social media platforms to achieve high levels of engagement and sharing
Update social media style guides, best practice manuals, handbooks and protocols, and monitor compliance
Host ongoing, regular meetings for the news department social media contributors to ensure brand, compliance and other consistencies
Produce, write and edit content for website, social media and radio; prepare content for platforms so that it meets the needs of targeted audiences on digital platforms
Identify top trending stories of the day and determine how to maximize the for audiences
Produce audio / video / photo and text-based stories from wire copy, social media, staff feeds, original reporting, and network feeds
Fill in to work a digital producing shift as needed, which includes taking feeds from the field and creating packages on tight deadlines that might include aggregated news, social media, graphics and photos, and audio
Create and optimize written content for newsletters
Copy edit staff stories for publishing to the website and / or social media
Produce original news stories as assigned and other news content that supports WHYY’s daily journalism on digital platforms
As a digital team contributor, participate in the assignment process and be able to react to needs of the news cycle to prepare content for digital platforms
Monitor AP, PBS, NPR and other outlets for relevant stories to post to the website and social media
Support content sharing with WHYY News partners
Available to work nights and weekends as needed per the news cycle, as well as assigned holidays per the overall newsroom scheduling processes
Maintain a regular and predictable attendance
Perform other duties as assigned
Qualifications
Education : Bachelor’s degree in journalism, communications or related fields of study.
Experience : At least two years of professional experience producing multimedia content for distribution on social media and across digital platforms.
Must demonstrate news judgment and ability to write for the website, social media platforms and radio on tight deadlines.
Must be attuned to maximizing user experience across platforms and engagement of diverse audiences. Must have demonstrated the ability to work both alone and collaboratively with a team.
Demonstrated understanding for how content and distribution strategies may be developed to connect with diverse audiences is a must.
Technical Skills : Knowledge of Google Analytics and a Social Media dashboard such as Sprout is needed. Multimedia production and / or photography skills are a plus.
Proficiency in a web-production platform like WordPress is preferred. Ability to use or learn audio editing software like Pro Tools, Hindenburg or Adobe Audition is required.
Must be able to understand both the technology of web and radio production and must be able to work with technical staff to further develop the website, identify best practices, and problem solve.
Experience working with Photoshop, Google Docs, Twitter, Instagram, and Facebook is required.
- This position is represented by SAG-AFTRA.
- All WHYY employees are required to receive the COVID-19 vaccination. Proof will be required upon hiring.
Digital Marketing Coordinator
Digital Marketing Coordinator
Reporting to the Director of Marketing & Communications, the Digital Marketing Coordinator holds the key to PBS12’s digital presence.
PBS12 is looking for digital marketing generalist have a wide breadth of digital marketing knowledge, an interest in jumping in and learning about new things, and thrive working in a high energy environment.
A key focus of the Digital Marketing Coordinator is executing the digital and social media distribution and marketing strategies for PBS12.
The Digital Marketing Coordinator will also occasionally support the Website Manager with video needs as well as other web, social media and email marketing projects.
The ideal person should be a self-starter and proactive with ideas, well-versed in digital marketing trends, stay up to date on best practices on social media, have good attention to detail, and possess the ability to report, analyze, and make recommendation based on digital data.
This position requires strong project management skills, excellent cross-departmental communication skills, creative ideas, and demonstrated knowledge and experience with digital and social strategy, editing video, and social media.
Key Responsibilities :
Managing, populating, and executing the social media content needs including social media community management. Work cross-departmentally to ensure consistent messaging and collaboration.
Must be attuned to happenings around town, at the station, and in the community to properly highlight meaningful events and community news.
- Work with Director of Marketing and Paid Media team to create, manage, and execute a digital media strategy, including gathering assets, copywriting, and submitting requests.
- Responsible for creating, promoting, and enhancing content from the creative production team to increase digital reach and engagement.
This includes digital content creation, short form video editing and graphic creation for multiple platforms including broadcast and digital.
using metadata for YouTube search optimization, when to use vertical video, and staying on top of new social media trends).
- Posting and boosting videos, photos and other promotional content on all social media channels including YouTube, Facebook, Instagram, Twitter, and LinkedIn must innovate with platforms like TikTok and Instagram Reels.
- Creates, updates, and maintains web and other digital content on appropriate platforms. Monitors content on social sites.
Assists the Website Manager with video, photo and content needs as well as other web, social media and email marketing projects.
Create comprehensive analytics reports of the usage of PBS12’s video streaming, web, social, and other digital platforms - Set analytics goals for digital initiatives, measure, and report metrics post-campaign;
evaluate metrics and report on progress toward viewer engagement goals.
- Coordinates and assists in local and national production digital distribution and promotions for broadcast, website streaming, partner use or any other digital platforms.
- Other duties as assigned
Required Experience and Skills :
Bachelor’s degree in digital media, marketing, media arts, communications, etc. Or equivalent work experience.
- 1-2 years experience working in digital marketing
- Demonstrated success with asset and project management.
- Demonstrated success in social media and digital content creation, management, and analysis
- Expertise in best practices for social media management Instagram, Facebook, LinkedIn, Twitter
- Proficiency with HubSpot or similar digital marketing tool
- Ability to utilize, collect, and analyze digital data and metrics
- Proficiency with Microsoft Office suite
- Excellent verbal and written communications skills
- Must be a self-starter, team player, and be proactive in generating and sharing ideas.
Preferred Skills :
Proficiency in graphics creation (Adobe Creative Suite or expert-level Canva)
- Experience working in WordPress
- Experience working with TV and broadcast media (not required)
Benefits :
PBS12 offers a comprehensive benefits package with 100% employer-sponsored medical, dental, LTD, and a $25k life insurance policy along with access to a Health Savings Account (HSA).
Paid time off includes 11 holidays plus accrual of vacation, sick, and 3 personal days. Additionally, employees may participate in a 403b retirement plan with a 3% employer match after one year of service.