Cadence Bank Jobs (1)

Who We Are

Cadence is committed to serving the lifelong needs of our customers. That’s a commitment made possible by our exceptional teammates.

Our team members are what set us apart. Friendly, open, personable and committed to excellence, our teammates make up more than just a bank they make up our communities.

No matter where you are in life or where you’re going, we may have the right career for you.

Competitive Benefits

Cadence offers a competitive and comprehensive benefits package centered on the well-being of our teammates. Some of our benefits include medical, dental, vision, employee assistance program, life insurance, 401(k), Retirement Pension Benefits, parental leave, tuition reimbursement, and more.

Position Title : Digital Marketing Manager (3-4 month contract)

Location : Houston, TX

Eligibility for Remote : Hybrid

Reports to : Marketing Strategy Director

What The Role Is :

As a Digital Marketing Manager, you will collaborate with internal stakeholders to shape social media, email and website content that aligns with our enterprise and marketing objectives for the Cadence Bank brand and its products and services.

You’ll help create engaging and relevant channel specific experiences that are targeted with helpful information and user-friendly calls to action.

The ideal candidate is passionate about digital Cx, digital content and has a solid knowledge of SEO, social media and email marketing.

How You will Make an Impact :

• Be point person for the day-to-day management for two primary digital marketing channels, social media and email marketing, and additionally liaises with the website team for website content initiatives.
• For social media, liaise with customer service and compliance teams on daily customer interactions by responding to customer inquiries, logging key metrics and socializing sentiment analysis.
• Liaise with the creative team and build posts and emails across key digital channels to deliver concise and accurate information to promote the Cadence Bank brand, its affiliates, and its products and services (e.

g., social media, email, websites).

While not directly responsible for copywriting, will be responsible for ensuring content and creative is SEO-friendly and that copy drives qualified traffic to and engagement with Cadencebank.

com and its affiliate websites.

• Collaborate on content strategies to develop an approach to messaging and calls to action that prompt a user along the buyer journey.
• Perform content audits to ensure website content is current and accurate, relevant to customer needs, and aligned with Cadence’s marketing goals and brand voice.
• Conduct SEO keyword research to support website content development efforts.
• Generate, curate, edit, publish and regularly share content that supports the social media strategy, builds meaningful connections, and encourages customers and followers to engage with the brand.
• Manage and oversee the scheduling of posts through social media editorial calendar and social media marketing platform.
• Manage and oversee the scheduling of emails through email editorial calendar and email marketing platform.
• Monitor social media channels and user-generated content using the bank’s social media intelligence platform to protect our online brand reputation and produce monthly reports to inform strategy.
• Moderate and respond to comments, private and other inbound messages, and reviews through the bank’s social media marketing platform and report complaints in accordance with Cadence’s Complaint Policy.
• Report, analyze and use performance metrics and social media analytics to inform content strategy on social media channels and ensure continued improvement to follower growth and engagement.
• Report, analyze and use performance metrics and email analytics to inform email marketing strategy and ensure continued improvement to engagements rates.
• Analyze trending topics to proactively identify opportunities and emerging issues.
• Assist in coordinating the in-house development of creative assets such as e-books, infographics and tip sheets.
• Design basic graphic elements when needed.

Who You Are :

• Minimum 5 to 7 years of experience in content development for digital, social media or marketing
• Excellent written and verbal communication skills, with strong editing skills
• Understanding of how to position content and digital experiences to various buyer personas and to the buyer journey
• Proficient with various social media channels including Facebook, LinkedIn, Twitter and YouTube
• Strong critical thinking, research and problem-solving skills
• Excellent time management, organization and project management skills, with attention to detail from inception through execution
• Self-starter, shows initiative and accountability for assignments, and able to work independently and as a team
• Ideal candidate will have experience using web, email and social media content management systems (e.g., ActiveCampaign, Sprout Social, Moz, Sitecore, etc.)
• Bachelor’s degree in English, journalism, communications, marketing or business

The information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.

It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Cadence Bank is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, disability, veteran status, genetic information or any other status protected under applicable local, state or federal nondiscrimination laws.