Brotherhood Mutual Jobs (2)

Job Title : Marketing Account Executive

FLSA Status : Exempt

Job Family : Marketing

Department : Agency Marketing

Location : Home Office (Fort Wayne, IN)

JOB SUMMARY

Responsible to serve as the key resource for American Church Group agency partners in the

development and execution of marketing strategies in alignment with corporate marketing, brand, sales,

and customer retention goals.

POSITION ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential

functions.

Collaborate with ACG partners and marketing team members to develop and execute joint marketing

strategies.

Coordinate the execution of individual marketing plans and activities for ACG and custom agencies,

including MRC campaigns, social media, digital marketing, and direct mail.

Analyze ACG marketing program results and adjust strategy and tactics to maximize effectiveness of

future marketing activities, including post-event reporting and evaluation on ACG marketing programs.

Work with the Sr. ACG Agency Marketing Specialist to implement lead generation activities related to

marketing projects.

Contribute to overall branding efforts by leading the execution, timing, and follow-up of marketing

strategies among or on behalf of agencies.

Communicate agency marketing strategies and tactics to internal departments, working cross-functionally

with internal departments to ensure projects align with the company’s business objectives.

Follow established guidelines for the use of Brotherhood Mutual’s trademarks, logos, and other

intellectual property and communicates those guidelines to agents and employees.

• Identify industry trends, best practices, competition, and new opportunities.
• Exhibit at trade shows and special events to promote brand recognition and help develop leads.
• Ensure marketing activities for ACG and custom agencies are implemented on time and according to

plan, providing accurate and timely reports on marketing campaign effectiveness.

Complete other projects as assigned.

KNOWLEDGE, SKILLS, AND ABILITIES

The requirements listed below are representative of the knowledge, skills, and / or abilities required to perform

each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with

disabilities to perform the essential functions.

• Must have strong communication skills and a sales competency.
• Must have strong organizational skills.
• Must have strong implementation skills.
• Must be willing to learn and adapt to corporate processes and various project management softwares.
• Demonstrate skills in coordinating projects, developing project plans, and implementing marketing

campaigns and communications.

Effectively interface with external contacts, Brotherhood employees, managers, and department staff

members.

EDUCATION AND / OR EXPERIENCE

List Degree Requirement, Years' Experience, and Certifications

Education and / or Experience

Must have a BA or BS in any major relevant to marketing communications effectiveness (includes

Business, Communications, Marketing, Public Relations, or Telecommunications).

• Must have one to three years of marketing experience.
• Three to five years of marketing experience is desired.
• Insurance education-AINS is desired.
• Accreditation with IABC (International Association of Business Communicators) or PRSA (Public

Relations Society of America) is desired.

Terms and Conditions

This description is intended to describe the general content of and requirements for the

performance of this position. It is not to be construed as an exhaustive statement of duties,

responsibilities, or requirements.

Because the company’s niche is the church and related ministries market, and because effective

service requires a thorough understanding of this market, persons in this position must be

alienate nor offend persons within this target niche.

Brotherhood Mutual Insurance Company reserves the right to modify, interpret, or apply this

position description in any way the company desires. This job description in no way implies that

these are the only duties, including essential duties, to be performed by the employee occupying

this position. This position description is not an employment contract, implied or otherwise. The

employment relationship remains at-will .

Job Title : Marketing Lead Specialist

FLSA Status : Non-Exempt

Job Family : Marketing

Department : Info Marketing

JOB SUMMARY

Responsible for managing all inbound leads; researching, analyzing, processing, filtering, and distributing potential target prospects to the appropriate channels.

Build a pipeline of qualified leads by listening, connecting, and engaging with prospects. Work in a highly collaborative environment with Information Marketing, Client Services, Communications, and Sales staff to consistently maintain and record lead generation for the company.

POSITION ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Assist in building, updating and maintaining a CRM database using multiple systems and resources.
• Manage, process, and respond to quote requests that come to Brotherhood Mutual through Web, inbound calls, mail campaigns, surveys, magazine ads and printed materials, convention marketing, and other marketing campaigns.
• Build relationships and cultivate trust with prospects through oral and written communication, laying the ground work for future product sales.
• Remain current on underwriting guidelines in order to effectively target valid prospects for the Marketing Department.
• Use discernment in qualifying inbound leads and processing unique ministry requests.
• Gather missing information from prospective customers through gracious conversation, with sensitivity to insurance needs, explaining restrictions when necessary.
• Communicate effectively and works collaboratively with other department to supply required data, resolve complicated data issues, support effective marketing efforts and continually improve department procedures.
• Maintain discretion with confidential or sensitive information.
• Collaborate with management to improve and implement inbound lead process changes.
• Participate in continuing education annually, including occasional travel for training and educational requirements as needed.
• Complete other projects as assigned.

KNOWLEDGE, SKILLS, AND ABILITIES

The requirements listed below are representative of the knowledge, skills, and / or abilities required to perform each essential duty satisfactorily.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must have excellent analytical, research, organizational, and relational skills.
• Must be highly organized, accurate, thorough, and detail-oriented.
• Must be able to work independently, following guidelines and standards for data research, data entry, and CRM maintenance, and to reach independent decisions.
• Must be able to conduct all written and oral communication professionally, accurately, and in a timely way to internal and external customers.
• Respond professionally and accurately to inquiries and requests by agents and customers.
• Manage inbound leads; distributing prospects to appropriate company representative.
• Complete assigned tasks accurately and thoroughly, and according to required deadlines.
• Must be able to maintain confidential information.
• Effectively interface with external contacts, Brotherhood employees, managers, and department staff members.

EDUCATION AND / OR EXPERIENCE

• Must have an Associate’s degree or equivalent college experience.
• Must have or be willing to obtain CISR designation or equivalent insurance, customer service, or sales related training.
• Two or more years' experience in data processing, insurance, customer service, sales, marketing, or a related field required.
• Bachelor’s degree in related field is desired.
• Any form of insurance industry or computer education is desired
• Two or more years work experience in at least two of the following : data processing, insurance, customer service, sales, marketing, or a related field is desired.

Terms and Conditions

This description is intended to describe the general content of and requirements for the performance of this position. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.

Because the company’s niche is the church and related ministries market, and because effective service requires a thorough understanding of this market, persons in this position must be familiar with church operations and must conduct themselves in a manner that will neither alienate nor offend persons within this target niche.

Brotherhood Mutual Insurance Company reserves the right to modify, interpret, or apply this position description in any way the company desires.

This job description in no way implies that these are the only duties, including essential duties, to be performed by the employee occupying this position.

This position description is not an employment contract, implied or otherwise. The employment relationship remains at-will .