BODYBAR Pilates HQ Jobs (1)

BODYBAR Franchising, A fast-growing franchise fitness concept based out of Fort Worth, Texas seeking an charismatic and experienced Director of Marketing to develop strategic marketing plans for BODYBAR Franchising and its Franchisees! The Director of Marketing will oversee the implementation and execution of the various marketing efforts, and manage vendor relationships associated with the marketing department.

Additional responsibilities include evaluating the results of various marketing campaigns, spearheading market research efforts, and coordinating initiatives across a variety of channels.

This position will supervise the Graphic Design & Social Media Coordinator and reports directly to the CEO and COO.

BENEFITS & INCENTIVES

• 401(k)
• Flexible schedule
• Health insurance (Company sponsored)
• Paid time off & Holiday pay
• Quarterly & annual bonuses
• Expense reimbursements
• Drop-in BODYBAR Pilates classes & discounted merchandise

ESSENTIAL DUTIES & RESPONSIBILITIES

Strategic Marketing Duties

• Develop and oversee all functions of the marketing department
• Create & implement a system-wide marketing plan in accordance with company standards, brand image & vision
• Allocate appropriate amounts of the brand funds towards activities that accomplish the company's goals
• Remain attuned to current marketing trends to best improve and develop innovative strategies
• Conduct market research to keep abreast of competitor’s marketing movements and launch counter-measures
• Analyze ad campaign performance in comparison to the marketing budget and evaluate their cost effectiveness
• Collaborate with senior executives to develop growth plans and a marketing budget for the organization
• Monitor the performance of marketing campaigns and produce periodic reports
• Forecast, draft, implement, and oversee the department's operating budget
• Act as the organization’s agent towards external parties such as vendors, stakeholders and potential clients
• Develop strategic partnerships
• Work with various departments to develop successful strategies that attract and retain clients
• Present the company 'Marketing Overview' at franchise sales events periodically

Administrative Responsibilities

• Plan and execute campaigns for promotions such as the launching of new retail lines, etc.
• Oversee website updates & changes, and troubleshoot technical issues
• Perform any overflow graphics work to assist with meeting deadlines
• Responsible for producing valuable content for the company’s online presence
• Oversee & set-up all BODYBAR social media channels & planners
• Provide social media and brand training to franchise partners
• Monitor and complete special requests from studios
• Perform other related duties as assigned

Managerial Responsibilities :

• Recruit, interview, hire, and train staff in the department
• Oversee the daily workflow of the department
• Oversee and approve all collateral produced by the Graphics Designer
• Provide constructive and timely performance evaluations
• Handle discipline and termination of employees in accordance with company policy

QUALIFICATIONS & EXPERIENCE

• Bachelor’s Degree in Marketing, Public Relations, or related field
• Minimum of 5 years progressive experience in strategic franchise marketing
• Experience editing and creating collateral for various social media platforms (Adobe Creative Suite)
• Proficient using Digital Asset Management systems
• Strong oral & written communication and presentation skills
• Experience developing marketing budgets
• Exceptional time and project management skills
• Thorough understanding of marketing strategies and practices
• Excellent interpersonal and customer service skills
• Excellent organizational skills and attention to detail
• Strong analytical and problem-solving skills
• Team player

Flexible work from home options available.

BODYBAR Pilates is a boutique fitness franchise. Each location is independently owned and may have varying perks, compensation, and employment requirements.

Contact the location you are applying to directly for specific employment questions.