Digital Marketing Manager
About Blindster :
At Blindster, we may be a silly bunch of fools, but our expertise in custom window coverings is no joke. With over 100 years of combined industry experience, our knowledgeable team can answer any question, find solutions to any challenge, and fix any problem.
We've sold millions of blinds to satisfied customers across the country, earning their trust and loyalty.
Blindster has grown to become the largest retailer of private-label, custom-made window coverings in the country, thanks to our unwavering dedication to customer satisfaction.
We believe that customer satisfaction is not just a goal it's the lifeblood of our company. We have seen companies lose sight of their customer service focus, but at Blindster, we remain committed to exceeding our customers' expectations.
Our mission is to build lasting relationships with our customers, earning their loyalty for life.
Position Summary :
Blindster is seeking an experienced, dynamic, and results-oriented Digital Marketing Manager to join our growing marketing team.
You will be responsible for managing day-to-day optimizations, budget allocation, and ongoing account management across all paid media channels, including Google Ads, Microsoft Ads, MNTN / CTV Retargeting, Meta, and Affiliates.
The ideal candidate will have 3+ years of hands-on PPC account management, particularly with an emphasis on optimizing and scaling paid search campaigns in Google Ads.
The Digital Marketing Manager will play a crucial role in shaping the future of Blindster’s marketing department and will report directly to the Chief Marketing Officer (CMO).
Requirements
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Manage accounts on paid media platforms (e.g. Google, Microsoft, Facebook, MNTN, etc.)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI and scale
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for ads across all paid media channels
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce click fraud and unqualified traffic
- Maintain brand voice and consistency across all platforms
- Collaborate with in-house design team
- Monitor KPIs, modify bids or budgets & review keyword performance
- Keep abreast of PPC and SEM best practices
- Compile data about trends, promotional activities, & competitive marketing insights
- Performs other related duties as assigned
Qualifications
- 3+ Years of proven experience as a PPC Specialist or Digital Marketing Manager
- Highly proficient in Google Ads account management
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. Google, Facebook, Microsoft) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent written and verbal communication skills
- Analytical thinking with strong math skills
- Affiliate marketing experience is a plus
- Google Ads, Google Analytics, and Meta certification is a plus
- Strong attention to detail
- Self-starter with the ability to work independently
- Education / Experience : Bachelor's degree from four-year college or university; or 3+ years related experience and / or training;
or equivalent combination of education and experience.
Benefits
- Competitive Salary
- Paid Time Off
- Paid Sick Leave
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Employer Paid Life Insurance
- Flex Spending Account & Health Spending Account
- 401(k) Plan + Employer Match
- Upbeat, Positive Team Work Environment
- Career Advancement Options
- Brand New Corporate Office in Jersey Village
- Employee Discount
- Advanced Technology & Tools
- Focus on Work-Life Balance
- Strong Commitment to Marketing Excellence Across Organization