Digital Marketing Manager
Big Golden Pineapple Limited
Detroit, MI
As a digital marketing manager, you’ll be responsible for the planning and implementation of content, managing social media accounts, and making improvements for Search Engine Optimisation.
Previous experience in a similar marketing role is a must, with at least five years working within the digital marketing industry.
Our client is looking for a confident individual who makes data led decisions, with experience in a variety of marketing tools and platforms.
WHAT YOU’LL BE DOING
- Planning and creating content for various channels, from marketing emails to SEO optimised content, all with customer experience in mind
- Designing web assets and advertisements
- Creating strategic plans and trackers, ensuring all campaigns adhere to brand guidelines
- Managing all social media accounts, increasing outreach and engagement
- Regularly undertaking in depth data analytics and reporting, including market and customer research
- Performing keyword research to improve rankings
- Ensuring that our client’s marketing budget is spent efficiently, achieving a positive ROI
- Reporting back to key stakeholders, to advise them of your progress
- Helping to onboard new clients through digital marketing strategies
WHAT WE'RE LOOKING FOR
- At least five years experience working in digital marketing essential
- In depth knowledge of analytical marketing tools including Google Analytics and Semrush
- Experience with platforms WordPress
- Someone who understands the importance of data analysis and making data driven decisions
- An individual who is confident in their decision making abilities and creative in their thinking
WHAT'S ON OFFER
- A competitive salary, dependent on experience
- Extensive training available
- Numerous opportunities for personal development and career progression
- Fun and friendly colleagues, in a central office location
- Casual dress
- Regular staff social events
Full-time