Beauty Co Lab Jobs (3)

Overview

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business : Beauty.

Their goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

Qualifications

Manager, Commerce Display

Responsibilities include but are not limited to :

• Plan, create, optimize, and measure on-site and off-site programmatic media campaigns across Amazon DSP, Walmart DSP, Kroger / KPM PMP, Target / Roundel, TTD, and others.
• Partner with internal and client teams to provide best in class connected commerce capabilities (retail media, shopper marketing, operations, content, analytics, etc.).
• Manage campaigns to meet and exceed a wide range of specified performance goals such as advertising efficiency, profitability, growth, new product launches, and more.
• Ensure client budgets are properly paced, met, and not exceeded.
• Remain at the forefront of the retail media industry, helping to define best practices, identify new opportunities, and actively contribute to our body of knowledge and expertise across the company.
• Plan campaigns including writing campaign briefs to specify budgets, media needs, performance goals, measurement needs, etc.

Coordinate with project management and ad operations teams to activate media.

• Manage self-service DSP campaigns as well as plan and oversee managed service campaigns.
• Support various teams with proactive thought leadership and content to help internal training and capability development.

• At least 3-5 years of programmatic retail media experience across one or more eRetail platforms and DSPs (Amazon, Walmart, TTD, etc.)
• Demonstrable expertise across all aspects of programmatic retail media with the ability to plan and run DSP campaigns with little supervision.
• Skilled at planning and managing enterprise level client engagements and budgets.
• Experience with at least one or more tech providers such as Pacvue, Skai, Helium10, MerchantWords, Jungle Scout, Analytic Index, etc.
• Proven track record of flawless execution, driving growth, client retention, and exceeding various stakeholder expectations.
• Ability to engage with clients in, for example, campaign strategy setting discussions, weekly performance calls, campaign reviews, etc.
• Clear and concise communicator with the ability to create and present compelling performance narratives across a wide set of data.
• Deep understanding of retail readiness as well as additional paid and organic drivers of success (operations, promotions, content, paid search, off-platform media, etc.)
• Ability to write a campaign strategy document and a campaign review document.
• The ideal candidate can operate at a very high level as an individual contributor yet is on the cusp of leading a team.

Team leadership is a near term growth opportunity for this role.

• Able to work in an agile environment. Able and comfortable dealing with ambiguity to make decisions and take action for the betterment of our clients.
• Team player. Curious. Ambitious.
• Individual must also maintain an extreme level of confidentiality in dealing with all information that flows through the office.

Bonus experience (nice to have) :

• Working knowledge of retail paid search with the ability to communicate the value of a full-funnel approach to clients.
• Direct, hands-on experience with planning, creating, managing, and measuring retail paid search campaigns.
• Understanding of how to plan and measure off-platform media activations driving to eRetailer sites.
• Experience with planning and executing Shopper Marketing programs and / or coordinating with Shopper Marketing teams.
• Working or advanced knowledge of Amazon Marketing Cloud and other various data clean rooms.

Responsibilities

Compensation Range : $50,000 - $95,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting.

Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications / skills, and geographic location (to account for comparative cost of living).

The Company reserves the right to modify this pay range at any time. For this role, benefits include : health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD / LTD insurance benefits.

Overview

As a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future.

With more than 21,000 employees globally, OMG has the talent, expertise, and clout to deliver unprecedented levels of innovation for our clients.

From leadership to entry-level talent, we are a diverse mix of ages, genders, ethnicities, skill sets and backgrounds. This role will be on a highly visible team, fully dedicated to the success of our client, L’Oréal.

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business : Beauty.

Their goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

We are currently recruiting for an SEO Manager role to lead the development and execution of SEO initiatives and manage client relationships on a day-to-day basis.

SEO Manager will work closely with the SEO Director and supervise assigned SEO Associates.

Qualifications

Education & Experience

• 3+years of tactical and strategic experience in SEO either in-house or agency environments
• Possess a BS / BA in Marketing, Advertising, Communications, Public Relations, Journalism, Statistics or MIS / related technical degree
• Excellent written / verbal communication skills
• Comfortable working with leading Web Analytics and SEO tools
• Experience performing SEO audits and analyses using multiple data sources
• Technical experience with XML sitemaps, Robots.txt, site migrations, and URL re-directs
• Great understanding of how SEO knowledge can work with other marketing teams such as paid search and social media
• Experience with ASO is a plus
• Previous management experience is preferred

Qualities

• You are highly skilled, a self-starter, confident in your abilities; not afraid to share opinions or new perspectives in the pursuit of excellence and above all else are dependable, reliable, and bright
• Enjoy problem solving and adapting to new technologies and processes
• Strategic thinker, intrinsically curious, with a positive attitude in all that you do
• Extensive experience managing senior stakeholders with a professional demeanor, you are collaborative to the core and remain calm under pressure
• Outstanding project management and organizational skills driving cross-functional teams
• Solution-oriented with an impeccable eye for detail, you are comfortable with ambiguity and can grasp new concepts
• Genuine passion for mentoring people and playing an active role in their development
• Effective communicator while evoking camaraderie between all team members

Responsibilities

• Develop, implement, and manage SEO campaigns and initiatives for enterprise clients to help them achieve their organic search goals
• Build SEO workflows and project management processes to ensure timely completion of SEO deliverables
• Analyze search landscape to identify quick wins and longer-term opportunities for improving client organic search rankings, traffic, and conversions
• Conduct technical site audits to address errors and identify technical improvements that will benefit SEO performance (load speed, core web vitals, Schema, canonical tags, etc.)
• Oversee on-site optimizations to ensure core site pages are optimized for target keywords in line with Google’s best practices
• Leverage content gap analysis to identify new content opportunities that will help obtain organic rankings for a wider pool of industry keywords
• Collaborate with Paid Search team to align on campaigns and keyword territories, consult on cross-channel integration tactics for efficiencies and visibility improvement
• Maintain strong relationships with clients and technology partners, make SEO topics approachable to clients via both written and verbal communication
• Manage junior members of the SEO team to maximize their productivity, job satisfaction and professional growth
• Develop case studies and POV’s, research new trends and technologies within the SEO space to educate clients and internal teams

What You Can Expect

• The opportunity to make this role your own : help define our strategic offering, build the narrative and positioning of our agency to share with prospects
• A supportive and inclusive environment that fosters the freedom to be brave, try new things, and speak openly about your ideas and vision

Compensation Range : $50,000 - $95,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting.

Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications / skills, and geographic location (to account for comparative cost of living).

The Company reserves the right to modify this pay range at any time. For this role, Benefits include : health / vision / dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD / LTD insurance benefits.

Overview

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business : Beauty.

Their goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

Qualifications

Summary of Role :

As a Manager on the Commerce team, you will lead a team of analysts across a number of high-profile clients. You will work closely with the Analytics Directors to manage resources, implement process improvements and provide mentorship within a tight knit account team consisting of analysts, media planners and strategists as they work to analyze data and deliver valuable and relevant insights.

Through data-driven insights, you will have the opportunity to shape the strategic direction of a client’s marketing strategy.

• Analysis and measurement of search and display advertising performance
• Extracting data from media event level databases for analysis and insights generation
• Proactively identifying opportunities for media optimization within the search and programmatic channels
• Generating and communicating clear, compelling, and actionable insights
• Evaluating ad partners and providing thought leadership of ad-tech and measurement technologies
• Presenting reports and proposals to clients during monthly and weekly phone calls

Our Expectations :

• Participating in the measurement plan development and execution
• Anticipating client’s needs and proactively developing solutions to address them
• Ensuring timely follow through on all scheduled and ad hoc deliverables
• Generating and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
• Recommending and implementing research that will aid in the consumer insight gathering and strategic process
• Providing thought leadership of ad-tech and measurement technologies
• Identifying opportunities to continuously improve processes
• Leading, mentoring and training analysts
• Presenting reports, POV's and other materials to clients on a regular basis over the phone and in person

What We’re Looking For :

• Bachelor’s degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or Business / Marketing related fields (advanced degree - MBA / MS - is preferred)
• 4-6 years of experience in a quantitative data driven field
• A passion for digital marketing, research and analytics
• Excellent communication and presentation skills
• Ability to work well with others and work in cross functional teams
• Ability to manage and prioritize a number of concurrent tasks
• Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing
• Comprehensive knowledge of ad technologies and research techniques (how they work, and how to troubleshoot)
• Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
• Ability to set individual goals for analysts and measuring individual success / performance
• Experience / familiarity in SAS, SPSS, R or other advanced analytics software packages
• Experience / familiarity in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.)
• Experience / familiarity with concepts of database design and SQL
• Experience / familiarity with syndicated research sources / tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
• Experience / familiarity with digital ad effectiveness research
• Proficiency with Microsoft Excel and PowerPoint
• Familiarity with web technologies including HTML and Javascript

Responsibilities

Compensation Range : $50,000 - $95,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting.

Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications / skills, and geographic location (to account for comparative cost of living).

The Company reserves the right to modify this pay range at any time. For this role, benefits include : health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD / LTD insurance benefits.