BCBSM Jobs (1)

Description :

• Member Engagement analytics team seeks analytics consultant to support member-facing engagement campaigns such as email, print, SMS, and social media campaigns.
• The consultant will be responsible for developing and rolling out an approach that evaluates performance within each campaign as well as cross campaign.
• The Analytics Consultant will work closely with Marketing Strategists and Data Leads to design and prepare comprehensive reporting packages along advisory on key outcomes and future recommendations.
• The consultant will be responsible for generating key insights and presenting these recommendations to leadership team.

Job Responsibilities

• Develop and secure organization alignment on roadmap to monitor the health of the Member Engagement Program in-market initiatives
• Accountable for developing and generating ongoing reporting and data-driven insights on performance with focus on future state engagement strategy
• Stand up, develop, and execution out on governance of in-market initiatives as it relates to metrics and performance
• Synthesize information and make recommendations on optimization
• Proactively advocate to and persuade multiple business partners to incorporate insights from; accountable for performance of ongoing campaigns
• Socialize information with stakeholders and leadership

Top 3 Required Skills / Experience

• Consulting experience with a top tier consulting firm
• Deep understanding of marketing processes and KPIs
• Data manipulation and report generation from raw data, using querying language such as SQL

Required Skills / Experience The rest of the required skills / experience. Include :

• Self-starter and ability to drive action and produce results with minimal direction
• Project management
• Communication with cross functional teams
• Microsoft Office Suite
• Querying language such as SQL, R, Python
• Executive and client facing presentation skills and experience
• Time management and organization

Preferred Skills / Experience Optional but preferred skills / experience. Include :

• Salesforce Marketing Cloud
• Tableau

Education / Certifications Include :

• 5 years of full-time marketing, analytics or consulting experience; 7+ years preferred
• Bachelor’s degree in analytics-driven field; business, statistics, marketing, etc. Masters degree preferred
• Strong analytical background

TekWissen® Group is an equal opportunity employer supporting workforce diversity.