ASSURANCE IQ Jobs (1)

Senior Marketing Manager, Marketing Analytics

Seattle, WA / Marketing Marketing / Full Time / Hybrid About Assurance Assurance IQ is a technology company headquartered in Seattle.

We were acquired by Prudential (NYSE : PRU) to further the joint mission of improving financial wellness across the world.

Our team of world class software engineers, data scientists, and business professionals work every day to expand our product offerings and the reach of our platform.

We simplify the complex world of insurance and financial services into straightforward, valuable solutions to improve people's lives.

We start by asking customers a few questions, so our system can learn about their needs; from there, our ground-breaking, proprietary platform takes over and analyzes the thousands of data points that make customers unique.

This is how we create custom-tailored plans for each customer; plans built precisely for their needs and budget. Our platform serves as the intersection between customer and seller, technology, and the human touch.

At Assurance, we are innovative, persevering, collaborative, calculated, and authentic, and we're working together to improve the lives of millions!Assurance IQ is hiring a Sr.

Manager to help buildout the newly established marketing analytics team. They are looking for an individual who thrives in a fast-paced, analytical, and collaborative environment, supporting an innovative and rapidly growing company disrupting the insurance and personal finance sector.

The position will roll up into the CFO organization and will play an important role for the company in enhancing its performance marketing analytical framework and drive key marketing optimization initiatives.

In this role, the successful candidate will gain an understanding of the business model, key drivers of marketing performance, and customer value proposition of our business, all while helping drive customer acquisition efficiencies with data driven analysis and insights.

The successful candidate will partner effectively across the organization to accomplish these objectives, including with the broader Marketing organization, Data Science, and Revenue Operations.

The Assurance team is built upon a foundation of world-class technology, data science, and human talent that are combined to solve tough business and customer problems through the generation of insights and execution.

The successful candidate thrives in an ever-changing environment and loves to dive deep into the details to draw insights that drive valuable business outcomes.

Responsibilities :

• Manage cross-functional initiatives to drive performance of multiple digital and non-digital marketing channels
• Lead the performance marketing and acquisition optimization discipline for the organization
• Analyze marketing trends, demographics and performance drivers to share insights and recommendations to the Acquisition Team
• Develop tools and dashboards to deliver analytical insights to influence the marketing acquisition strategy
• Work with the company’s Agency and Revenue Operations Team to coordinate campaigns
• Support the FP&A team in developing the Company’s financial plans, informing assumptions and connecting the marketing strategy with the numbers

Qualifications :

• Bachelor's degree required - preferably in Business, Marketing, Finance, Economics, or a related field
• 7+ years of experience in marketing analytics, FP&A, or an analytical role focused on financial outcomes, within the FinTech or InsureTech space preferred
• Experience with database and BI tools such as Looker, SQL query, Tableau, or Power BI
• Advanced Excel and modeling skills with demonstrated capabilities
• Strong communication and presentation skills
• Strong financial acumen

Preferred Experiences and Attributes :

• Open minded, curious, and eager to learn
• Detail-oriented with the ability to work independently
• Knack to apply critical thinking and analytic skills to formulate recommendations and resolve problems
• Ability to research, analyze and interpret complex data and formulate recommendations
• Able to grasp and apply new concepts quickly
• Collaborative and team-oriented, able to work effectively with cross-functional teams
• Aptitude to effectively prioritize concurrent responsibilities and meet timelines

Choose Assurance Because : · Exceptional base salary plus bonus structure· Comprehensive benefits which include, medical, dental, vision, 401K and more· Unlimited paid vacation, sick leave, plus paid holidays.

• Growth opportunities, advance your career rapidly, we offer leadership development training and promote from within.· Ongoing coaching and career development including individual and group coaching sessions.
• Fast paced, high performance environment.