Marketing Manager
Job Summary : About Go Solutions
About Go Solutions
Go Solutions is committed to empowering school districts across the US with innovative solutions that positively impact student success and their school communities.
Our product line contains two products, IEP (GoIDEA) and Medicaid (GoClaim) software, with multiple add-on modules. As Marketing Manager, you would be joining a high-integrity team of solution-driven professionals working to solve challenges like increasing efficiency and improving data transparency in the K12 Educational Market.
About the Opportunity
Using a hands-on approach, the marketing manager will create and execute a comprehensive marketing and communications strategy designed to promote the company's products and services.
The ultimate goal is to deliver market-leading initiatives that position the company ahead of the competition and drive revenue.
Job Description : Marketing Manager
Marketing Manager
About Go Solutions
Go Solutions is committed to empowering school districts across the US with innovative solutions that positively impact student success and their school communities.
Our product line contains two products, IEP (GoIDEA) and Medicaid (GoClaim) software, with multiple add-on modules. As Marketing Manager, you would be joining a high-integrity team of solution-driven professionals working to solve challenges like increasing efficiency and improving data transparency in the K12 Educational Market.
About the Opportunity
Using a hands-on approach, the marketing manager will create and execute a comprehensive marketing and communications strategy designed to promote the company's products and services.
The ultimate goal is to deliver market-leading initiatives that position the company ahead of the competition and drive revenue.
In this role, you will :
- Report to the General Manager and collaborate cross functionally with sales, product owners, and customer success team members to deliver consistent messaging and branding across all activities and departments.
- Develop a marketing strategy to support the overall growth goals of the business.
- Work with the marketing team to execute inbound and outbound marketing tactics to propel the strategy forward.
- Create and maintain foundational marketing insights like customer personas, buyer journeys, competitive battle cards, and case studies.
- Utilize marketing data and insights to solve business problems and define key opportunities in the education industry.
- Measure and report performance of all marketing campaigns and progress towards goals (ROI and KPIs). Develop a plan for continuous improvement.
- Manage the marketing team including assigning SMART goals and implementing a coaching plan to develop leaders.
We’re looking for people who have :
- Bachelor’s degree in marketing or business required; graduate degree a plus. Equivalent education and experience will be considered.
- Minimum of 5-years’ experience in marketing or a related field, b2b marketing is required.
- Critical thinking, analytical and strategic problem-solving skills as well as expertise in buyer persona, market research, cookie tracking, paid search.
- Strong writing, proofing and editing skills
- Ability to learn and teach others how to use new technologies
- Extremely strong communication and organizational skills
- High energy, a positive attitude, and an ability to take initiative and problem solve
- Advanced skills in Microsoft Word, Excel, PowerPoint, and Outlook
- Knowledge of CRM systems, especially SalesForce, is a plus
- Experience with Word press, Marketo or other marketing automation experience a plus.
Worker Type : Regular
Regular
Number of Openings Available :