Product Marketing Specialist
Job Category :
Marketing & Communications
Pay Range
$60,840.00 - $141,960.00
Disclaimer : The base salary range represents the low and high end of the Altus Group's salary range for this position in the primary work location.
Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The pay range listed above doesnot reflect Altus Group's total compensation for employees.
Other rewards may include an annual bonus, flexible work arrangements, and many region-specific benefits.
Opportunity Awaits at Altus Group!
Reporting to the Senior Director, Offer Marketing, we have an exciting opportunity for a Product Marketing Specialist.
As a Product Marketing Specialist, you will work closely with the senior product marketing managers and the product management team to understand and promote our company's products.
You will be responsible for supporting the development and execution of launch plans, positioning, and messaging that resonates with our target customers.
You will support the creation of product go-to-market enablement content and collaborate with the client facing teams on activation and adoption.
The product marketing specialist will also partner on conducting market research and analysis to identify customer needs and preferences and use this information to develop and refine offer strategies.
We are open to remote working arrangements.
What's in it for you :
Influence, exposure, and career development. This is a chance to join an industry leader in PropTech and accelerate your career.
It's a chance to work on launching our next-generation technology platform for a global audience as you spearhead highly impactful product messaging, sales enablement content, and industry thought leadership.
We are continuously iterating our products, responding to customer needs and market trends. You will have an opportunity to work alongside subject matter experts, grow your exposure across the business, and learn from well-respected leaders.
As we continue to grow, so will your opportunities here.
What our new Product Marketing Specialist will do :
- Create offer collateral, including sales presentation decks, internal FAQs, case studies, demo scripts, website copy, and other marketing materials that support our offers.
- Assist in the development and execution of go-to-market launch plans, positioning, and messaging that resonate with target customers.
- Collaborate with cross-functional teams, including product management, engineering, design, marketing, and sales, to ensure alignment and success of offer initiatives.
- Collaborate with the sales and customer success teams to understand their needs for enablement content, such as presentations, case studies, and demos.
- Work with senior product marketing managers, product management and subject matter experts to develop content that effectively communicates the value and benefits of the company's offers.
- Help ensure that product enablement content is accurate, up-to-date, and aligned with the company's brand and messaging.
- Monitor the performance of sales enablement content and provide analysis and insights to optimize effectiveness.
- Partner with event and field marketing teams on strategic events where product messaging, positioning and content is needed.
- Participate in portfolio-wide process improvement initiatives on the offer marketing team, helping to drive operational effectiveness and improved ways of working across the team.
Education & Experience :
- Undergrad / Bachelors degree, preferably in marketing, communications, product or a business field
- Minimum 3 years of relevant experience
Skills & Knowledge :
- Outstanding written communication skills
- Strong organizational skills, ability to multi-task, problem solve and identify solutions
- Strong communication skills, ability to influence others to complete tasks on-time and within budgetAction and results focused
- Familiarity with and experience researching, designing and developing go-to-market content and collateral
- Ability to establish relationships with coworkers across multiple departments to achieve goals
- Awareness of the customer experience and building buyer-user relationships
- Adept at recognizing patterns and creating standardized processes
- Problem solver, ability to navigate in ambiguity
remote
Come realize your potential at Altus Group!
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
Applicants with disabilities may contact Altus Group to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Please contact us at [email protected] or . (416) 641-9500