Digital Marketing Manager Austin, Texas Digital Marketing Manager Austin Texas

The Role : Digital Marketing Manager

Location : Austin, TX

The Company

HireBetters client is a leading middle-market private investment firm that makes equity and debt investments in companies in North America and Europe.

Their equity investment platform focuses on opportunities where it can support senior management to drive rapid growth and profit improvement, with expertise in corporate carve-outs and partnering with families and founders seeking first-time institutional capital.

Their credit platform invests across capital structures, and their real estate platform makes equity and debt investments in small to mid-sized real estate assets in attractive, growing geographies.

Their principals have deep expertise in complex situations and crossborder transactions, with the ability to close transactions quickly where speed and certainty are priorities.

The company enjoys a collaborative culture where there is a meritocracy of ideas, and every member of the team is considered important to the firm.

The pace is dynamic, high-energy with a casual, collegial feel to the work environment.

The Role

Our client is looking for a strong Digital Marketing Manager to define, manage and oversee all aspects of digital marketing strategy and campaigns.

The Digital Marketing Manager will guide product strategy and define the roadmap to support and build website and digital products and services, as well as develop a product roadmap to grow the digital presence.

Responsibilities

• Own the strategy and build a roadmap to develop all digital channels and grow the brands digital presence. Including redesign of website, strengthen LI presence, and optimize relationships with third party contractors.
• Manage the development of the digitally native online DealWatch platform, including website, data analytics, database, and newsletter
• Understand the ecosystem (companies, lenders, service providers, etc.), their challenges, and their habits to define product features and requirements to further expand and develop the platform
• Work with third party contractors (local & remote) to monitor, maintain, and enhance the system and manage new product development as warranted
• Prioritize features and functionality to be built and delivered
• Understanding of private investment marketplaces, including development of new and innovative ways to reach counterparties seeking capital solutions
• Create compelling content based on insights derived from digital resources and internal discussions to distribute across multiple channels
• Development of thought-leadership pieces, content-rich case studies and engaging email campaigns
• Define and steward product roadmap within a defined budget
• Manage HubSpot activities and produce data analytics reports
• Provide project management to establish appropriate planning and execute on implementation
• Take ownership of product and outline business cases for future development

Qualifications

• Bachelors degree required
• Minimum of five years of digital marketing / product marketing experience
• Experience with website building and optimization is a plus
• Interest in private investment marketplaces, including development of new and innovative ways to reach counterparties seeking capital solutions
• Growth hacker with the ability to increase digital presence and a track record of strong execution skills
• Successfully working with developers and designers (both locally and remotely, full-time and contracted) to scope and develop product requirements
• Prior experience as a UI / UX designer is a plus
• Experience with Salesforce and HubSpot integration a plus
• Exceptional demonstrated written communication skills paired with a desire to interact with advisors and partners
• Ability to work independently, set metrics for digital products and constantly measure success against them
• Startup experience or experience working in small teams strongly desired
• Motivated self-starter demonstrating the highest levels of professional integrity and accountability

To Apply

Interested candidates should apply through the HireBetter website at jobs.hirebetter.com . Qualified applicants will be responded to as quickly as possible.

Please note : Applicants for employment in the U.S. must possess work authorization that does not require sponsorship for a visa now or in the future.

Details

Posted : 13-Jun-23

Location : Austin, Texas

Type : Full Time

Salary : Open

Internal Number : 19319122

PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients' capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets.

Our flexible capital base and deep relationships with issuers have helped us become one of the world's largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk-adjusted returns.

Since 1971, our people have shaped our organization through a high-performance inclusive culture, in which we celebrate diverse thinking.

We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility and Excellence.

We believe each of us is here to help others succeed and this has led to PIMCO being recognized as an innovator, industry thought leader and trusted advisor to our clients.

Role Summary

PIMCO is seeking an experienced, hardworking, and highly motivated Digital Marketing Manager to lead digital initiatives in the U.

S. Wealth Management space. It is a role critical to our client engagement strategy, requiring proficiency in digital marketing and a deep understanding of channel marketing and asset management distribution.

You will have the opportunity to digitally shape a premier client experience and undertake other exciting digital efforts in concert with our existing MarTech roadmap and channel engagement model.

Critical areas of ownership, collaboration, and execution include :

• Strategic vision for PIMCO's U.S. investor and advisor websites, partnering with content strategy and product management to develop a data- and value-driven approach to inform new web content
• Email marketing strategy, including growing utilization of marketing automation and increasing personalized communications
• Client Journeys crafted to reach clients in the right place at the right time with the right message
• Cohesive digital campaigns across search, social, email, and web for U.S. wealth management clients, in alignment with channel and integrated marketing strategies
• Digital client nurture, lead management, and acquisition
• KPIs that measure and optimize digital marketing strategies, partnering with marketing analytics

Reporting to the Head of U.S Global Wealth Management Marketing, the ideal candidate will combine a client-centric mindset, technical knowledge (Google platforms, marketing automation, CRM, marketing analytics, sales enablement, etc.

and a keen understanding of distribution processes. This role is a lynchpin between certain global marketing functions (primarily Global Digital and Integrated Marketing) and the U.

S. Global Wealth Management marketing team.

Location

This role will be based in New York, NY, Austin, TX, or Newport Beach, CA

Responsibilities

• Work closely with marketing colleagues, business leadership, and other stakeholders to develop a digital strategy and roadmap
• Set up a process for incorporating feedback from clients and business stakeholders, as well as keeping up with industry best practices, to keep our digital roadmap informed and evolved
• Partner with marketing technology to ensure feature development across tools and platforms aligns with strategic priorities and vision
• Project manage individual digital initiatives, including all aspects of campaigns - technical execution, testing, KPI setting, and success tracking
• Leverage the full functionality of Marketo / CRM, including segmentation, testing, and deployment
• Understand PIMCO's data universe and utilize it to enhance our marketing approach
• Monitor digital trends and competitor offerings, staying current on market-leading and emerging online, automation and email trends, technologies, and best practices
• Collaborate effectively with a wide array of marketing and technology teams

About You

• A "big picture" thinker-grasping how projects support business objectives and how you play a meaningful role
• A natural problem solver-you are analytical, conceptual, and innovative and have a solid ability to synthesize and analyze data to identify the best solutions
• A standout teammate-you enjoy helping others perform at their best and achieve their fullest potential and will roll up your sleeves to get the job done
• You challenge the status quo - rejecting "good enough" and resourcefully imagining new ways of doing things
• Intellectually curious - beyond just knowing the answer, you want to understand the "why" behind the solution and enjoy sharing your knowledge with others
• You thrive in a fast-paced, highly collaborative, results-driven, creative, and entrepreneurial environment-staying organized while juggling multiple priorities concurrently under tight timelines and with keen attention to detail
• Self-motivated-raising a high bar for yourself and encouraging others to do the same, focusing on quality and a commitment to the client experience
• You seamlessly adapt to shifting priorities and enjoy working with ambiguity
• You share PIMCO's values of Collaboration, Openness, Responsibility, and Excellence, which allow us to bring the best to our clients and each other

Qualifications / Requirements

• Minimum of a Bachelor's Degree
• 5-8 years of digital marketing experience within the investment management or financial services industry, preferably focused on the wealth management channel
• At least five years of experience with online marketing platforms such as social media, mobile apps, SEO, SEM, web development, video / new media, automation, and email marketing required
• Familiarity with the asset management sales process and ability to complement it / translate it digitally
• Demonstrated track record engaging audiences at every stage of the client journey
• Ability to influence decision-making and collaborate closely with stakeholders at all levels to drive strategy

PIMCO follows a total compensation approach when rewarding employees which includes a base salary and a discretionary bonus.

Base salary is the fixed component of compensation that is determined by core job responsibilities, relevant experience, internal level, and market factors.

The discretionary bonus is used to award performance and therefore is determined by company, business, team, and individual performance.

Salary Range : $ 124,500.00 - $ 158,000.00

Equal Employment Opportunity and Affirmative Action Statement

PIMCO recruits and hires qualified candidates without regard to race, national origin, ancestry, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender (including gender identity and expression), age, military or veteran status, disability (physical or mental), any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws.

The company also prohibits discrimination on other basis such as medical condition, or marital status under applicable laws.

Applicants with Disabilities

PIMCO is an Equal Employment Opportunity / Affirmative Action employer. We provide reasonable accommodation for qualified individuals with disabilities, including veterans, in job application procedures.

If you have any difficulty using our online system due to a disability and you would like to request an accommodation, you may contact us at 949-720-7744 and leave a message.

This is a dedicated line designed exclusively to assist job seekers with disabilities to apply online. Only messages left for this purpose will be considered.

A response to your request may take up to two business days.

Job Description

Digital Marketing Senior Manager (Accenture LLP; Austin, TX) : Accenture LLP has multiple openings for the position of Digital Marketing Senior Manager in Austin, TX, and the job duties are as follows :

• Build and lead multiple delivery teams across regions.
• Craft, price, and negotiate delivery solutions with clients.
• Collaborate with client executive team as a strategic advisor to define program vision, goals, and priorities.
• Serve as senior Delivery Lead for complex programs to achieve agreed upon tasks, deliverable goals, and Key Performance Indicators.
• Lead monthly business reviews and quarterly business reviews for client executives and engagements.
• Collaborate with client's senior management and delivery project management to report on and address issues throughout delivery.
• Mentor Accenture analyst, consultant, and manager-level team members to enhance their skills.
• Serve as a key subject matter advisor to create solutions and resource models for new business development pursuits.

Qualifications

BASIC QUALIFICATIONS :

Must have a bachelor’s degree in Computer Science, Technology, Computer Information Systems, Computer Applications, Engineering, Design, Marketing, or related field, plus 7 years of experience (of which 5 years must be progressive post-baccalaureate experience) in marketing.

Must have 7 years of experience in each of the following :

• Performing digital design, marketing, and analytics for digital products;
• Writing and responding to client Request for Proposal documents;
• Leading all activities associated with new sales and engagement renewals including client presentations, proposal construction, and Statement of Work creation;
• Working on service design of a multi-touch customer journey, including digital delivery platforms and data sources; and
• Mentoring and developing junior employees on delivery teams.

Must have 3 years of experience in each of the following :

• Working in transactional conversion-focused industries, including eCommerce, Travel, Insurance, or Consumer Banking; and
• Utilizing Intelligent Personalization Platforms, including Adobe Experience Platform and Pega Systems, to set personalization strategy.

Must have 1 year of experience in each of the following :

• Utilizing front-end, client-side, and full-stack engineering experimentation technologies to set experimentation strategy; and
• Utilizing qualitative insights technologies to conduct usability research, including UserTesting or WEVO Conversion.

Must have willingness and ability to travel domestically approximately 75% of the time to meet client needs.

To apply, please click the APPLY’ button.

LI-DNI

IND-DNI

What We Believe

We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization.

As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.

Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities.

Equal Employment Opportunity Statement

Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation.

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Accenture is committed to providing veteran employment opportunities to our service men and women.

For details, view a copy of the

Requesting An Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed.

If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process.

Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an or speak with your recruiter.

Other Employment Statements

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

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Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV.

Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander.

We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the role

The Manager, Digital Marketing will be responsible for building and executing digital marketing strategies that drive engagement, retention and lifetime value for the suite of Roku devices.

This role will maintain and expand our existing device marketing strategy with a focus on increased personalization, segmentation and relevancy.

This individual will lead a customer-first expansion and execution of existing ad-hoc, trigger & lifecycle touch points to drive sales through the repeat purchase of our products.

Iterative testing & optimization experience is a must. We’re looking for a self-driven and curious person, who enjoys problem-solving and prioritizing resources & projects based on the impact to business goals.

What you’ll be doing

• Build and execute digital marketing strategies for multiple channels (email, Push, SMS) for Roku devices to engage and retain our customer base
• Look to continuously optimize existing campaigns, while finding opportunities to test new creative / copy / segmentation (with a test, learn, optimize approach)
• Perform customer analysis, segment customers into meaningful and actionable cohorts, conduct A / B and multivariate tests, establish reporting infrastructure, track and analyze performance, and consistently share results
• Manage campaigns from concept through execution, including calendar, creative development, trafficking, optimization, and weekly reporting
• Collaborate with internal Marketing technology teams to optimize our marketing automation technology for cross-channel campaign execution
• Clearly brief creative team on marketing direction for assets
• Track competitor landscape and industry developments to provide the team with expert advice in delivering a best-in-class mobile / email experience that meets customer and business needs

We're excited if you have

• You have 5+ years managing digital marketing strategy for a B2C product (DTC and retail marketing experience preferred)
• You have deep knowledge of and hands-on experience with CRM / marketing automation tools (e.g. Braze, Klayvio, Salesforce, Sailthru)
• Significant experience in developing best practices and optimizing email, SMS and mobile app campaigns
• You have experience designing and implementing A / B and multivariate tests
• You have worked closely with analytics team members and have an ability to dive deep into customer segmentation, cohort analysis and experimentation
• You have basic knowledge of HTML / CSS, SQL, and experience with customer segmentation
• You have a customer-centric mindset with experience using customer insights to inform business strategy and day-to-day decision-making
• You have developed creative briefs and provided constructive feedback on creative work
• You have expertise in bringing cross-functional stakeholders together to advance goals and initiatives

LI-RR1

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own.

We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check.

We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams.

We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust.

In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea.

We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

Title : Digital Marketing Associate

Industry : Real Estate Investment Firm

Location : Austin, Texas (in office 3x a week)

Our client is one of the most elite and well known Residential and Commercial Real Estate Investment Firms out there! They are looking for a Digital Marketing Associate to help boost and revamp their brand by building out their email marketing capabilities, company website and Linkedin.

This person will be entrepreneurial minded and excited by building new capabilities. They will leverage digital channels to engage investor and industry audiences with thought leadership, brand-building stories, and other content.

Responsibilities :

• Grow firm's presence on the digital marketing channels Email, corporate website, and LinkedIn including managing content calendars, executing content plans, maintaining platforms, reporting on engagement, and optimizing platform and content performance
• Collaborate with Institutional Marketing team, business leads, corporate and consumer marketing teams, and other teams across the business to create and deploy content that raises the profile of the brand and builds and strengthens its relationships within the industry
• Work closely with the creative design team to develop a frequent and consistent pipeline of visually compelling content to bring our research and our brand to life
• Develop solutions and suggestions to support key business leads in strengthening their professional online presence and digital engagement with the industry
• Collaborate with Investor Relations team to design CRM strategy and implement best practices for tracking, understanding, and growing engagement with our partners and prospects
• Leverage SEO best practices to publish high-performing search-driven content that drives increase traffic
• Improve corporate website performance through Google Analytics implementation and analysis
• Report on campaign and content performance clearly to improve stakeholder support and collaboration

Qualifications :

• 3-5 years in marketing or in an editorial environment, preferably in financial services and / or real estate or professional services
• Passion for developing engaging, easy-to-understand content and visual storytelling
• Expertise in WordPress, LinkedIn, Google Analytics, Salesforce
• Advanced proficiency in Microsoft suite, Google suite, data viz tools, CRM systems
• Self-starter with ability to manage multiple projects and stakeholders effectively, efficiently, and according to deadline
• Flexibility, adaptability and resolve in a fast-paced, data-driven environment
• Obsessive attention to detail and zero-defect standard
• Results-oriented, collaborative, thrives in a team-based environment