Our Garden Segment is hiring a Digital Content Marketing Manager to help facilitate the creation of customized content across branded and customer websites.

This role is responsible for ensuring our product content is optimized, accurate, and completed on time. The ideal candidate is detail oriented, communicates effectively, and can manage multiple projects with tight deadlines.

They will also conduct competitive research to identify ways in which we can provide added value to our consumers.

MEASURES OF SUCCESS

• Works with digital team leaders, brand teams, and customer marketing to set overarching content strategy for garden brands on branded and retailer sites
• Build out product detail page content recommendations for retailer and / or branded sites (e.g., rich, A+, and / or enhanced content, alt images, copy, video) at the item level, including image direction and writing copy
• Work with project stakeholders to develop scope of work for each project, including all project details, deliverables, and timelines, and manage project from beginning to end
• Ensure product detail page content is strategic, data-driven, best-in-class, follows the process, and meets customer standards and deadlines
• Review content in ProofHQ to ensure accuracy and provide direction as questions arise
• Add new and optimize existing content to our branded sites to answer consumer questions and meet brand goals
• Manage and optimize data streams and reporting processes that feed into our content strategy, including garden website surveys, FAQs, Salsify reports, Salesforce reports, and sentiment analysis reports
• Manage website surveys and identify opportunities to capture additional consumer feedback
• Set strategy, oversee, and develop recommendations to enhance monthly email program
• Work with PIM Team and Digital Content Specialist to develop processes that ensure digital content assets and data in Salsify is accurate
• Provide annual and ad hoc reporting for article content, website surveys, Salsify digital content quality, retailer content compliance, etc.

and work with brand teams and / or customer marketing to address gaps

• Manage Contently platform and projects, including brand content budgets, workflows, and communication with writers and copyeditors
• Manage and support Digital Content Specialist

IDEAL CANDIDATE ATTRIBUTES

• Bachelor’s degree in Fine Arts, Marketing or related field is highly preferred
• 4+ years digital content related experience
• Detail-oriented, analytical with strong project management abilities
• Proficient in Microsoft Office (Word, Excel, PowerPoint)
• Proficient in Google Analytics and Google Search Console
• PIM experience such as Salsify is a plus
• SEO tools such as MOZ, SEMrush, Deep Crawl or Similar web experience a plus
• Excellent written and verbal communication skills
• Ability to work in a constant state of alertness and safe manner

BENEFITS PACKAGE & EMPLOYEE PROGRAMS

• Comprehensive Medical, Dental, and Vision Insurance
• Free Life and Short-Term Disability Insurance
• Health and Dependent Care Flexible Spending Accounts
• 401k with 3% company match and annual profit-sharing bonus
• Paid vacation, holidays, and sick time
• Employee Assistance Program
• Discounts on Pet supplies, cell phones, movie tickets, gym memberships, and more
• Education Assistance (both college degrees and professional certifications)
• Referral Program with cash bonus

Central Garden & Pet Company (NASDAQ : CENT) (NASDAQ : CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years.

With fiscal 2022 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries.

The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger.

Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture.

Central Garden & Pet is based in Walnut Creek, California and has over 7,000 employees across North America and Europe. Visit www.

central.com to learn more.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

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Immediate opportunity for a Digital Marketing Assistant in metro Atlanta, up to $65K, DOE, plus benefits and perks. REQUIREMENTS : Bachelor's Degree Must be detail-oriented and organized Enthusiastic and personable enjoys working with people / customers Eager to learn RESPONSIBILITIES : Digital marketing strategy including SEO, social media and Google advertising Drive sales through social media, digital marketing strategies and marketing campaigns Develop marketing strategy to create new partnerships and drive brand awareness Manage all social media accounts including content and email marketing campaign Assist leading the complete digital rebranding efforts for the company Powered by JazzHR

Job Description

We’re looking for a deliberate and detail-oriented Digital Marketing Analyst to join our team.

Are you someone who loves to dig in and decipher what the numbers are telling you about how to adjust your strategy? Do you love to find the answer and explain the why’ behind the actions you take?

Do you function best when the task requires a structured, methodical approach?

At KWSM, you will be part of a driven, hard-working team, while enjoying the balance of a hybrid schedule and every other Friday off.

We take career development seriously, and love to train & promote leaders.

As a successful member of our team, you will :

• Conduct audits of our clients’ digital marketing infrastructure and discover ways to improve
• Analyze the competitive landscape for our clients and identify opportunities
• Compile and present analysis and reports, both internally and to clients
• Guide our Digital Marketing Strategists in adjusting their tactics based on the data

You must have a marketing degree or equivalent work experience, and be comfortable with KPIs and metrics that help determine whether email marketing, social media, blogging, SEO and digital advertising are working.

Agency experience is preferred.

At KWSM, you’ll be given the trust and responsibility to work independently, and educate the team about your findings. You’ll help create systems and processes to and we’ll support you in continuous learning to consistently improve your performance.

KWSM operates on a 9 / 80 work schedule. This means we have every other Friday off, allowing us to get more accomplished in fewer days and enjoy three-day weekends every other week.

We work a hybrid schedule 3 days in the office and 2 days at home. We offer health insurance, 401K, paid vacation, 11 paid holidays a year, and many opportunities for internal promotion, mentorship, professional development, and leadership.

This is a full-time, salaried, in-office position. (Can be located in any KWSM office CA, NV, GA)

Qualifications

The right person for this job will embody all of the KWSM Core Values :

• Creative
• Communicative
• Team-Oriented
• Social
• Passionate
• Loyal
• Uncommonly Organized

Requirements

• Passionate about digital marketing
• Ability and willingness to create video content for clients
• Excellent communication and interpersonal skills
• Excellent written and grammar skills
• Strong work-ethic
• Ability to learn new concepts quickly
• Ability to understand the needs of our clients and how to cater services to their needs
• Must be proactive and self-motivated
• A proactive, self-motivated team player who is committed to helping the company continue to grow and evolve.

Education

Associate’s or Bachelor’s Degree with an emphasis on business or marketing is preferred.

Experience

At least 1-2 years experience in digital marketing required. We will ignore applications that do not have at least 1-2 years experience.

Compensation, Hours, and Environment

• Base Salary : Based On Experience
• Bonus : performance-based bonuses and commissions
• Hours : This is a full-time position (40 hours)
• Environment : Regular work hours are between 8 : 00 a.m. 5 : 00 p.m., with additional hours as required to complete assignments and occasional weekend work.

Preferences (Additional skills that make you stand out)

• Broad understanding of digital advertising (Facebook Ads, Google Ads, etc.)
• Broad understanding of LYFE Marketing’s company and services
• Any digital advertising certifications (Facebook Ads, Google Ads, Google Analytics, etc. is a plus)
• Any previous management, customer service, or related experience in working with small businesses