Here at Shake Shack, we take care of each other first and foremost so that we can make raves for our guests, community, suppliers, and investors.

After all, teamwork makes the dream work. We work our buns off, but we play hard too, with a Team Appreciation Day, unlimited meal discounts, volunteer opportunities, and so much more.

If you're looking for a deeply fulfilling, financially rewarding, and really fun career, you're in the right place.

JOB SUMMARY

The Digital Marketing Strategist will play a key role in developing and scaling Shake Shack's rapidly growing digital marketing program.

You are naturally curious and eager to uncover meaningful insights using all available tools / data sets to drive the business forward.

This role will be tasked with scrutinizing media performance daily to drive efficient customer acquisition and increasing customer LTV using tactics such as customer journey marketing, advance targeting, and real time data.

JOB RESPONSIBILITIES AND DUTIES

Manage and optimize paid marketing campaigns across digital platforms including but not limited to Paid Social, Search, App Stores, Video, Display, Programmatic, Affiliate, OTT / CTV, and other digital channels

Key day-to-day point of contact for digital agencies and partners that manage Shake Shack's media execution, attribution, and location listings

Successfully maintain agendas and workstreams to accomplish business goals and ensure campaign success

Partner closely with the Digital Marketing Analyst and other analytics functions to manage the requirements of reporting dashboards to generate actionable insights and apply these insights to marketing campaigns

Ensure marketing efforts are tracking back to goals using core KPIs including ROAS, CPA, Cost Per Install, and engagement metrics

Familiarity with both online and app acquisition measurement and KPIs is essential

Use dashboards and other reporting sources to proactively analyze performance trends to identify, communicate, and capitalize on digital marketing performance opportunities across platforms, audiences, creative, and technologies.

Work with the design and copy teams to concept and brief in new ad concepts that satisfy brand objectives and meet our established performance goals

Develop and oversee creative measurement and reporting to build best-in-class creative framework

Develop testing plans (creative, segment / audience, bidding, etc.) to maximize media investment value and traffic; share insights with Marketing team to strategize and determine product changes

Partner closely with cross-functional teams including Brand and Customer Insights to execute full-funnel digital campaigns in support of awareness, consideration, and purchase KPIs

Maintain strong knowledge of digital advertising and competitive trends

Oversee invoicing process and reconciliation with external media partners / agencies and accounting teams (familiarity with Workday procurement is a plus)

KNOWLEDGE, SKILLS, ABILITIES

2+ years' experience in digital / growth marketing or demand generation

Previous Experience in Performance / Growth Marketing at a DTC or QSR / Hospitality brand preferred

Working knowledge and mastery of digital campaigns, management, bidding and targeting strategies and optimization techniques

Results-oriented and data-driven mindset with a highly analytical view of A / B testing, optimizing customer acquisition costs, and analyzing campaign performance

Deep familiarity with ROAS, CPA, CPC, CPM, and LTV

Experience gathering qualitative and quantitative data and applying it to drive effective recommendations and decision making

Excellent interpersonal, oral, and written communication skills

Proven ability to successfully manage internal and external partner relationships

Proficient in Excel, experience with Google Analytics and Tableau are a plus

Pay Range - $69,215.00 - $88,265.00

About Us

Beginning as a hot dog cart in New York City's Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table .

Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts.

A permanent stand was eventually built...and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality.

Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

We are expanding across the U.S. and around the world! Join our #ShackFam

Shake Shack is an Equal Opportunity Employer

Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.

SourcePro Search is conducting a search for a motivated Marketing and Communications Technology Assistant for our top-rated global law firm client in their New York office.

The ideal candidate will help oversee the technology platforms and content delivery systems that convey the firm's capabilities and experience across practices, industries, and regions.

The Technology Assistant creates and maintains online content for the firm and serves as a key liaison between the department and firm personnel globally.

The position involves working with the firm’s digital platforms and supporting the creation and management of content on the firm's website.

What You'll Do :

Under the direction of the U.S. Marketing and Communications Manager and in close coordination with the marketing and communications and global business development teams, the Technology Assistant will :

• Update and maintain the firm’s external website :
• Work closely with the U.S. Marketing and Communications Manager to create and publish website content. Ensure published content flows into the right communications channels.
• Liaison with other department functions such as : CRM, graphic design and public relations to publish partner-approved content to the external website, LinkedIn, Twitter and WordPress-based blogs.
• Support the creation and promotion of lawyer authored content on the firm’s blogs, website, and social media.
• Assist with translating non-technical website needs into technical development requirements.
• Assist the U.S. Marketing and Communications Manager in troubleshooting technical issues on the website as well as exploring and testing new features.
• Provide best practices and support for search engine optimization (SEO) efforts.
• Collect / analyze web analytics to steer content marketing.
• Help troubleshoot and maintain integrations that feed the external website with internal biography and HR data.
• Assist with special projects associated with the firm’s ongoing brand positioning efforts
• Conduct discovery / peer review and develop content strategy with the Manager and members of the Marketing and Communications team.

What You'll Bring :

One to two years of experience in legal or professional services marketing, communications, business development or related field.

Law firm / professional services or marketing experience a plus.

• Bachelor’s Degree in Marketing, Communications, journalism, English or related field desired.
• Knowledge of and experience with technology platforms, website architecture and modern content management systems; some knowledge of coding a plus but not required.
• Knowledge of analytics service platforms, such as Google Analytics, and ability to translate metrics into digestible takeaways.

Experience with the latest iteration of Google Analytics (GA4) a plus.

• Ability to quickly learn and utilize esoteric legal concepts in content marketing and brand positioning efforts.
• Ability to manage multiple tasks simultaneously while working in a fast-paced, deadline-driven environment
• Must be collaborative with the ability to leverage resources and tools to accomplish objectives
• Strong written and verbal communication skills
• Ability to exercise discretion and maintain confidentiality of sensitive information
• Flexibility to work outside regular business hours, including early mornings, evenings and weekends as needed.

Location : Secaucus, New Jersey

Secaucus, New Jersey

Job Summary :

The Digital Marketing Coordinator will be responsible for the execution, maintenance, and assistance in day-to-day management, execution and reporting of various digital marketing channels.

This position will also responsible for managing digital assets, site updates, promotional alignment across all digital channels, cross functional collaboration and work closely with agency / vendor partners.

The position will report into the Marketing Manager and Digital Marketing Director.

Responsibilities :

Key Accountabilities :

• Produce quality work and fulfill on all tasks and projects in a timely manner
• Support execution and management across digital channels : Paid Search, Search Engine Optimization (SEO), Affiliate, Paid Social and / or Display
• Drive personalization using CRM database to tailor messages by segment and marketing channel
• Analyze revenue and new customer acquisition performance
• Analyze search trends to inform merchandising & website team of specific product search volume
• Monitor performance and recommend changes as needed
• Ability to dive into channel accounts and work with agency partners to find efficiencies and / or growth
• Work closely with agency / vendor partners to ensure best practices and develop roadmaps for implementing new products and technologies
• Ability to develop, manage and analyze on channel reporting
• Work with analytics team on ongoing reporting needs such as affiliate publisher and coupon reports, downtracking files, etc
• Act as an cross functional liaison and ensure latest promotional updates are received and clearly communicate updates immediately to external partners, while ensuring reflecting accordingly across all digital channels
• Assist cross functionally on the development of assets, including submitting creative briefs
• Collaborate with the digital team as well as marketing, creative, merchants, operations, IT, legal, and other internal key stakeholders to develop and implement tactics and support online and in-store marketing activities

Education and Experience :

• Bachelor’s degree in marketing or related field
• Minimum of 1-3 years marketing, retail or agency experience in consumer products preferred

Skills and Behaviors :

• Demonstrated ability to work with external agencies and manage day-to-day interactions
• Demonstrated ability to work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary
• Strong knowledge and understanding of the digital media landscape, relating to retail and / or an industry similar
• Proficient in Microsoft Excel, PowerPoint, and Word
• Preferred experience in Analytics (i.e. Google Analytics, Adobe / Omniture, Adwords, etc)
• Meticulous organization, self-motivated with a flexible approach to the work required
• Excellent writing, speaking, and presentation skills
• Ability to multi-task in a fast-paced environment, teamwork and relationship building
• Ability to work towards multiple deadlines with shifting priorities
• Ability to work independently and as part of a team

Logistics at full potential.

At GXO, we’re constantly looking for talented individuals at all levels who can deliver the caliber of service our company requires.

You know that a positive work environment creates happy employees, which boosts productivity and dedication. On our team, you’ll have the support to excel at work and the resources to build a career you can be proud of.

Logistics at full potential.

At GXO, we’re constantly looking for talented individuals at all levels who can deliver the caliber of service our company requires.

We know that a positive work environment creates happy employees, which boosts productivity and dedication. On our team, you’ll have the support to excel at work and the resources to build a career you can be proud of.

The Director of Digital Marketing is a critical member of the GXO Communications team. We are looking for a creative, results-oriented Marketer who thrives in a fast-paced environment to develop and execute marketing programs to drive sales and brand equity for GXO.

In this role, you will partner closely with internal business and sales leaders, the Communications team, as well as external agency partners to develop persuasive content and brand campaigns in support of business priorities with measurable results.

Pay, Benefits And More.

We are eager to attract the best, so we offer competitive compensation and a generous benefits package, including full health insurance (medical, dental and vision), 401(k), life insurance, disability and the opportunity to participate in a company incentive plan.

What you’ll do on a typical day :

• Develop and execute integrated marketing campaigns in support of regional go-to-market, brand and growth objectives
• Lead the design and execution of the go-to-market marketing strategy in the U.S.
• Develop content marketing strategy and engaging content with persuasive storytelling across multiple formats and channels, including marketing campaigns, social media, website, email, video, case studies, etc.
• Deliver the vision and content strategy for GXO’s website (gxo.com) to articulate GXO’s value proposition to key audiences, including customers, prospects, investors and employees
• Identify and manage brand partnerships and media sponsorship opportunities
• Assess positioning relative to trends and competitors to identify white space opportunities for growth and differentiation
• Actively collaborate with Sales, Solutions, Operations teams and other functional leads to identify opportunities for growth, build selling stories, support planning and program execution
• Manage external media, content and agency relationships
• Align business teams on relevant programs and strategies
• Leverage data and analytics to uncover insights to inform strategy, content / campaign creation and optimization
• Summarize and communicate campaign impact, lessons learned and incorporate learning into future campaigns
• Act as internal subject matter expert and thought leader for all aspects of digital marketing to raise the level of strategic thinking and marketing creativity and ensure we are utilizing current techniques and tools to maximize the impact of our marketing efforts

What you need to succeed at GXO :

• Bachelor’s degree or equivalent related work or military experience
• 10+ years of digital and marketing experience
• B2B marketing experience
• Campaign development experience across all marketing channels, with deep digital marketing expertise
• Content marketing strategy and development expertise
• Knowledge of website management, SEO and analytics tools
• A positive can do’ attitude, proactive and motivated, takes initiative
• A passion for creative storytelling, including writing and developing engaging content
• Integrated marketing experience, including media, sponsorships, print and event marketing
• Email marketing experience

Key responsibilities

• Contribute to and execute the global marketing strategy to increase qualified inbound lead generation
• Plan and drive execution of marketing campaigns in product marketing, field marketing, website, SEO, PPC, social media, events and email, in collaboration with the Director of Marketing
• Monitor, report and assess performance of marketing campaigns against KPIs and ROI
• Create, and oversee freelancer development of, content for use in product marketing, sales collateral, SEO articles, PPC adverts, social media posts, landing pages and emails
• Maintain and update the Yieldify website via WordPress in collaboration with internal teams
• Monitor website performance and contribute to new strategies to increase inbound lead generation
• Identify market trends and insights, and optimize performance based on those insights
• Manage Hubspot CRM, ensuring the business keeps accurate data in line with GDPR
• Demonstrate strong analytical ability to evaluate the end-to-end customer experience of Yieldify audiences across multiple channels and touch points
• Collaborate with and manage agencies and other vendor partners

Qualifications

We’re looking for someone with :

• 5+ years’ B2B martech experience with a track record of driving growth through digital marketing
• Extensive marketing experience, with skills across organic, paid and event channels
• Exceptional written and oral communication skills
• Experience using marketing tools including HubSpot CRM, Ahrefs, WordPress, Google Analytics, Google Ads, Google Search Console
• Bachelor’s degree
• Team player with excellent stakeholder management skills to drive projects
• Ability to prioritize and implement multiple projects and meet strict deadlines

Salary Range : $50k - $58k

Additional Information

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services.

Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions.

We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements.

Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC.

Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC :

• Culture :
• DE&I :
• CSR :
• Life at Epsilon :

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly.

If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law.

Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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