SEO Manager - In Office

Full-time

Job Summary

The principle purpose of the SEO Manager is to manage the planning, optimization, and implementation of search engine optimization tactics across Lowe's digital properties to increase organic traffic from search engines (Google, Bing, etc.).

This position is key to future growth and will be responsible for management of organic search, the largest and fastest growing traffic driving channel for Lowe's. This position manages a team of individual contributors and agency resources responsible for executing enterprise Search Engine Optimization (SEO) strategies to improve Lowe's search visibility in search engines, driving increased traffic to Lowes.com and sales for total Lowe's.

To accomplish this, the SEO Manager must have expertise in leading teams through technical analysis, keyword research, on-page optimization, content gap analyses, link building campaigns, competitive analysis, and reporting required for effective site optimization.

The SEO Manager works closely with Product Management, Digital Merchandising, UX, Navigation, Site Search, Operations, and IT teams as well as the Marketing Content, PR, and Social teams in order to align efforts to improve Lowe's rankings and visits from search engines.

Key Responsibilities

  • Accountable for delivering on the P&L for the organic search marketing channel; lead all natural search strategy development and planning; track, report, and analyze all SEO initiatives and campaigns.
  • Manages an internal team of individual contributors and agency resources, overseeing and prioritizing projects toward a set of performance goals.
  • Works with Sr. Product Manager (SEO) to plan SEO IT projects; forecast business impact, and help drive cross-functional alignment on prioritization of work within the organization.
  • Champion and educate the broader organization on the benefits, ranking factors, and activities required to effectively optimize a large website to effectively rank high in search engines. Represent natural search in cross-functional meetings; present natural search initiatives and results to senior executives on a quarterly and ad hoc basis.
  • Collaborates with Lowes.com and Marketing teams to align efforts and work streams of other teams to with natural search rankings factors to improve rankings and traffic performance.
  • Stay current with algorithm changes and new advances in Search Engine Optimization best practices, the competitive landscape, vendor capabilities; leverage that knowledge to influence current and future business plans and strategies; drive digital marketing innovation, thought leadership, and best practice sharing throughout the organization.
  • Pursues professional growth and provides developmental opportunities for others by soliciting and acting on performance feedback; building collaborative, cross-functional relationships; hiring, training, and developing talent for growth opportunities; delegating tasks and decisions; fostering open dialogue amongst team members; working closely with employees to set goals and provide open feedback and coaching to drive performance improvement
  • Manages designated work stream to meet customer and business needs by translating business plans into tactical action items; communicating goals and objectives; overseeing work assignments; aligning team efforts; building accountability for and measuring progress in achieving results; identifying and addressing improvement opportunities; assuming responsibility for decision making

Required Experience

  • Bachelors Degree in Business, Business Management, Marketing, or Communications
  • 8 Years experience in marketing or business related work experience
  • 4 Years experience as a(n) Search Engine Optimization
  • 4 Years experience with web analytics tools such as Site Catalyst or Adobe Insights and content management systems such as Adobe CQ/Web Experience Manager
  • 4 Years experience with search engine optimization tools such as BrightEdge, Searchmetrics, SEO Clarity, Google Adwords, Moz, Screaming Frog, etc.
  • Proven track record of delivering qualified search engine traffic
  • Ability to form relationships/partnerships and lead by influence rather than by authority
  • Prior experience coordinating and managing teams
  • Solid understanding of other digital marketing channels (i.e. paid search, email, social, display, social, affiliates)
  • Strong analytical skills with ability to drive meaningful actions from large data sets
  • Experience presenting in large forums and to C- executive management
Preferred Experience
  • Masters Degree, MBA
  • SEO experience for large retail business

About Lowe's

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

EEO Statement

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Pay Range for CA, CO, NJ, NY, WA: $92,700.00 - $154,500.00 annually

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
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Related Jobs

SEO Manager - In Office

Lowes Mooresville, NC
APPLY

Job Summary

The principle purpose of the SEO Manager is to manage the planning, optimization, and implementation of search engine optimization tactics across Lowe's digital properties to increase organic traffic from search engines (Google, Bing, etc.).

This position is key to future growth and will be responsible for management of organic search, the largest and fastest growing traffic driving channel for Lowe's. This position manages a team of individual contributors and agency resources responsible for executing enterprise Search Engine Optimization (SEO) strategies to improve Lowe's search visibility in search engines, driving increased traffic to Lowes.com and sales for total Lowe's.

To accomplish this, the SEO Manager must have expertise in leading teams through technical analysis, keyword research, on-page optimization, content gap analyses, link building campaigns, competitive analysis, and reporting required for effective site optimization.

The SEO Manager works closely with Product Management, Digital Merchandising, UX, Navigation, Site Search, Operations, and IT teams as well as the Marketing Content, PR, and Social teams in order to align efforts to improve Lowe's rankings and visits from search engines.

Key Responsibilities

  • Accountable for delivering on the P&L for the organic search marketing channel; lead all natural search strategy development and planning; track, report, and analyze all SEO initiatives and campaigns.
  • Manages an internal team of individual contributors and agency resources, overseeing and prioritizing projects toward a set of performance goals.
  • Works with Sr. Product Manager (SEO) to plan SEO IT projects; forecast business impact, and help drive cross-functional alignment on prioritization of work within the organization.
  • Champion and educate the broader organization on the benefits, ranking factors, and activities required to effectively optimize a large website to effectively rank high in search engines. Represent natural search in cross-functional meetings; present natural search initiatives and results to senior executives on a quarterly and ad hoc basis.
  • Collaborates with Lowes.com and Marketing teams to align efforts and work streams of other teams to with natural search rankings factors to improve rankings and traffic performance.
  • Stay current with algorithm changes and new advances in Search Engine Optimization best practices, the competitive landscape, vendor capabilities; leverage that knowledge to influence current and future business plans and strategies; drive digital marketing innovation, thought leadership, and best practice sharing throughout the organization.
  • Pursues professional growth and provides developmental opportunities for others by soliciting and acting on performance feedback; building collaborative, cross-functional relationships; hiring, training, and developing talent for growth opportunities; delegating tasks and decisions; fostering open dialogue amongst team members; working closely with employees to set goals and provide open feedback and coaching to drive performance improvement
  • Manages designated work stream to meet customer and business needs by translating business plans into tactical action items; communicating goals and objectives; overseeing work assignments; aligning team efforts; building accountability for and measuring progress in achieving results; identifying and addressing improvement opportunities; assuming responsibility for decision making

Required Experience

  • Bachelors Degree in Business, Business Management, Marketing, or Communications
  • 8 Years experience in marketing or business related work experience
  • 4 Years experience as a(n) Search Engine Optimization
  • 4 Years experience with web analytics tools such as Site Catalyst or Adobe Insights and content management systems such as Adobe CQ/Web Experience Manager
  • 4 Years experience with search engine optimization tools such as BrightEdge, Searchmetrics, SEO Clarity, Google Adwords, Moz, Screaming Frog, etc.
  • Proven track record of delivering qualified search engine traffic
  • Ability to form relationships/partnerships and lead by influence rather than by authority
  • Prior experience coordinating and managing teams
  • Solid understanding of other digital marketing channels (i.e. paid search, email, social, display, social, affiliates)
  • Strong analytical skills with ability to drive meaningful actions from large data sets
  • Experience presenting in large forums and to C- executive management
Preferred Experience
  • Masters Degree, MBA
  • SEO experience for large retail business

About Lowe's

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

EEO Statement

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Pay Range for CA, CO, NJ, NY, WA: $92,700.00 - $154,500.00 annually

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
Full-time
APPLY

Strategic Sourcing Lead - In Office

Lowes Mooresville, NC
APPLY

Job Description

The principal purpose of the Strategic Sourcing Lead is to execute sourcing projects that accomplish the goals of both the organization and the business units they support. These projects should be delivered utilizing a variety of sourcing techniques and include scenario analysis to guide in decision making. Other key components of the role include contributing to continuous improvement activity's, building relationships with the business and support teams, and supporting key initiatives for the organization.

Key Responsibilities
• Provides analysis and inputs into category strategies that identify savings opportunities.
• Analyzes suppliers and demand/spend profiles as well as market conditions to identify savings opportunities.
• Executes sourcing projects leveraging project management and sourcing tools.
• Development of analytics around vendor bids and situational demand/usage opportunities will be expected.
• Expected to lead cross functional group to drive information gathering from the business, scope development, and contract negotiation critical to completion of the project.
• Develops and execute negotiation plan with sourcing leadership to maximize value of deals.
• Presents materials to stakeholders, evaluating pros and cons of suppliers across multiple award scenarios.
• Responsible for life-cycle contract management for assigned categories while leveraging relevant partners across the organization.
• Serves as an escalation for contract and performance issues with sourcing leaders.
• Builds and maintain customer relationships typically at the Director and Manager level
• Expected to interface frequently with customers regarding project updates and status.
• Initiates and facilitate meetings with key customers and stakeholders with sourcing leadership.
• Implements new policies and procedures at the direction of sourcing leadership.

Required Qualifications
• Bachelors Degree in Business, Engineering, Science or related field OR 8 years of finance, strategy, sourcing or related experience
• 5 or more year of finance, strategy, sourcing or related experience
• 1 year Procurement, Supply Chain, Sales, Finance or similar work with an emphasis on sourcing, negotiations, and contracting
• Proficient with MS Office Suite

Preferred Qualifications
• Masters Degree in Business, Engineering, Science or related field (MBA, JD, MS, ME)
• Experience with E-Sourcing Tools
• Project Management
• Cross functional team leadership
• Building RFP, SOW, and Contracting
• Direct Negotiations
• Vendor Management

About Lowe’s

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

EEO Statement

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Full-time
APPLY

Finance Manager

Lowes Mooresville, NC
APPLY

Finance Manager

Job Summary:
The principal purpose of this role is to partner with key business units (Real Estate, Strategy, Merchandising and Store Operations) to drive value creation through financial leadership and modeling for real estate and other business opportunities. Examples include evaluation of new store opportunities, lease renewal negotiations and ad hoc financial analyses, including mergers and acquisitions, as required by the business partners. The position is responsible for developing financial models, insights, analytics, measurement plans and functional scorecards. The role has visibility to VPs and SVPs throughout the organization.

The Manager Finance is responsible for acting as a subject matter expert and thought leader on their respective team, as well as taking on the responsibility of mentoring and developing junior team members. To do this, the Manager Finance must have strong knowledge of financial and business analytics principles, and the ability to leverage a matrixed environment to manage projects and analyses to completion. The Manager Finance should also possess the ability to influence and interact with senior leaders at the Company.

Responsibilities Include:

  • Acts as a subject matter expert (SME) and thought leader on respective team.
  • Facilitates the financial forecasting and planning processes with functional partners and business units that result in quarterly forecast updates, annual plans, and long-range plans (2-3 years).
  • Collaborates across the business to provide root cause analysis and actionable insights based on financial and non-financial data to functional partners and business units.
  • Communicates financial and non-financial analysis and insights to leaders by preparing analyses through leveraging multiple data sources; identifying complete, consistent, and actionable insights & recommendations; translating insights into clear, understandable themes.
  • Completes work assignments by applying up-to-date expertise in subject area; leveraging an understanding of policies, data, and resources to support projects or initiatives; collaborating cross-functionally to solve business problems; identifying, recommending, and implementing ways to address improvement opportunities.
  • Develops business cases for key initiatives and major programs by creating robust financial models tied to a program’s (or initiative’s) strategic narrative; identifying risks to the organization and engaging the business owner in risk mitigation and trade-off conversations; identifying and measuring key trigger points (metrics) that will provide business insight into an initiative’s success (leading and final indicators).

Required Education/Experience:

  • Bachelor's Degree in Business, Accounting, Finance, Economics, or related field
  • 6+ years of experience in a finance or analytical role in public company or accounting
  • 1+ years of experience with financial forecasting or analytical modeling
  • Experience in structuring and writing formal documents, developing and delivering group presentations, project planning, and/or cross-functional collaboration
  • Previous experience in FP&A, Corporate Finance or Corporate Accounting
  • Experience with Microsoft Office tools (e.g., Word, PowerPoint, Excel)

Preferred Education/Experience:

  • Master’s Degree in Business, Accounting, Finance, Economics, or related field
  • CPA, CFA or CMA Certification
  • Experience with Enterprise Resource Planning (ERP) based systems, multi-dimensional databases, such as TM1, Hyperion or Essbase
  • Exceptional analytical skills and financial modeling skills
  • Experience leading people directly or indirectly
  • Experience managing implementation of mid-size projects, programs or processes
  • Experience with various income, market and cost valuation approaches

About Lowe’s

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.



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EEO Statement

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Pay Range for CA, CO, NJ, NY, WA: $78,800.00 - $131,300.00 annually

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
Full-time
APPLY

Corporate Audit Manager - In Office

Lowes Mooresville, NC
APPLY

Job Summary:
Does the concept of Agile Internal Audit interest you? Within Lowe’s Internal Audit function, the agile auditing methodology and mindset is leveraged to focus on the most urgent needs of our business stakeholders. Our team provides timely insights for decision-making, focuses on what matters for the company and reduces time wasted in audit cycles and documentation. Sure, evaluating financial controls are table stakes, but at Lowe’s you will be a value-added advisor to the business. Move from the backroom to the front seat with our audit team!

Internal Audit at Lowe's focuses primarily on value-add operational audits with high visibility to Lowe's Leadership as well as financial and compliance audits.  The primary purpose of this role is to design, implement, oversee, and direct agile internal audits in the capacity of product owner. This includes facilitating planning of assigned audits, developing scope, defining allocation of team members (including enabling team members to size and prioritize tasks), coordination with management stakeholders, and the development of appropriate audit test steps to address key risks within the processes audited. Ultimately, driving the team to deliver valuable insights, backed by high quality work, to management on a regular, timely basis.

The Audit Manager has supervisory responsibility for lead, senior and staff auditors who make up the audit scrum teams responsible for the execution of process, in-flight and compliance audits, as well as advisory reviews. These supervisory responsibilities include ensuring training and development needs for the leads, seniors and staff are met and that quality standards are maintained. To accomplish this, the Audit Manager must be adept at learning new business processes and concepts, be confident leveraging data throughout the audit planning and execution lifecycle and be a self-starter to accelerate personal development and aid in the achievement of department objectives. In addition, the Audit Manager will work closely with senior business leadership to define the scope, assess the risk, and deliver the results of audits. This position will also work across cross-functional organizational business units primarily collaborating with management at all levels to facilitate the development of action plans to address risks identified during the audits.

Key Responsibilities:

  • Assists the audit directors in the development of the rolling audit plan and backlog by maintaining relationships with key stakeholders in the business and staying current with significant initiatives and risks in assigned areas of the business.
  • Leads audit teams in the assessment of processes and identification of risks and control gaps in processes (or supporting technology) through the execution of agile audits, inclusive or the necessary test steps and documentation of high quality workpapers to support conclusions reached. Communicates results to management in a clear, actionable and timely manner.
  • Supervises process level risk assessments to identify significant risks and their related mitigating controls and oversees the development of audit test steps designed to evaluate the adequacy and effectiveness of those internal controls.
  • Reviews the work (audit planning documents, process flows, test plans, workpapers, draft reports) of lead, senior, and staff auditors to ensure quality is maintained and departmental methodologies are followed.
  • Identifies and documents unmitigated risks, weakness in control design and effectiveness based on analysis performed and drafts formal audit reports with the level of quality necessary for an executive audience.
  • Oversees the follow-up on key management actions from prior audit reports to determine if required action was taken. Documenting and communicating the results of the review to audit and management leaders.
  • Utilizes critical thinking and data analytics mindset to provide management with data driven results and recommendations and promote focus on data analytics within the team.
  • Drives innovation across the team using a deep understanding of audit practices, emerging technology, and retail sector knowledge.
  • Keeps pace with change and maintains a competitive advantage within the marketplace by seeking out and learning about changes in the field.
  • Drives projects and tasks to completion through teams, regardless of changing conditions, by prioritizing activities by the risk to the organization.
  • Serves as the day-to-day liaison with client management during audit projects to ensure open lines of communication are maintained and audit objectives are being met.
  • Aligns the team’s time and effort on projects that are critical to activity being audited and the overall risk to the Company.
  • Delegates the right tasks and decisions to the people who are in the best position to execute them.
  • Develops project budgets and milestones and manages individual and team schedules and workloads to meet those goals.
  • Provides open feedback and mentorship to team members to encourage growth and greater responsibility.
  • Hires, trains, and develops the talent necessary to achieve stated objectives providing meaningful development opportunities for individuals in preparation for succession planning.
  • Provides on the job training for staff and senior auditors on audit theory, best practices, and Lowe’s agile audit methodology.
  • Negotiates and collaborates effectively for the organization with internal and external stakeholders and builds relationships with key individuals necessary for collaboration.
  • Develops and presents communications frequently to senior leadership (such as audit Points of View at the end of audit sprints), communicating the desired message at the appropriate level.

Required Qualifications:
• Bachelor’s degree
• 5 years’ experience in internal/external auditing or relevant business experience, managing project teams, and working cross-functionally

Preferred Qualifications:
• Master’s degree in business related field
• CPA, CIA or CISA

• Experience in audit management, retail business, or IT audit preferred


About Lowe’s:
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

EEO Statement

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Full-time
APPLY

Sr Analyst-Digital Commerce (Omni Selling)

Lowes Mooresville, NC
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The primary purpose of this role is to assist with the delivery of a digital commerce segment by providing internal and external research and/or benchmarking, review/analyze customer information and other relevant data, conduct analysis, while also providing insights and recommendations within their assigned area for tactical execution on site. This includes responsibility for supporting digital focused work streams end-to-end through the planning, development, execution, administration activities, and implementation stages to ensure excellence. Overall, this role contributes to digital commerce segments that play an important role in moving the digital business forward by driving ongoing improvements.

Key Responsibilities:
•Drives the execution of operational plans by designing the tactical steps that must be taken to achieve the goals for a digital commerce segment.
•Works to close the gap with competitors and/or exceed customer expectations by executing the plan derived from identified business opportunities for a segment of the digital business
•Develops and executes work plans with digital commerce team and cross-functional teams. Ensures that work is completed on time and raises risks and issues that could cause delays to the work.
•Provides insights, competitive intelligence, and data driven recommendations to the manager of his/her assigned area to create hypotheses and define business value to ultimately drive action for improvement.
•Maintain Cross functional partnership with various teams throughout the organization
•Present to key stakeholders on project/campaign strategies and insights to guide future strategies, tactics, or activities.
•Works as a member of a larger team and may be asked to help coach and develop less experienced team members.
•Cross functional partnership with various teams throughout the organization

• Actively support the enterprise’s path to omni through rapidly expanding omni-selling initiatives including, endless isle, out of stock, self-serve shopping, in-store digital tools, etc.

• Solve for common customer in-store pain points through the integration of self-serve and associated supported digital tools

• Analyzes multiple sources of data (e.g. sales, customer feedback) to identify gaps within the in-store shopping experience and resolve through the implementation of in-store signage that connects the customer to digital solutions

• Work with multiple cross-functional Business and Tech teams to align on Omni-Selling strategies and execution plans

• Stay connected to the competitive landscape of the "phygital" environment - assess the presence and success of digital integration to stores at other key retailers in the market.

• Completes tasks effectively with a positive self-starter mentality and embraces ambiguity in the process



Required Qualifications:
•Bachelors Degree in Business Administration, Marketing, Operations, Computer Science or related field (or equivalent work experience in a related field).
•4-5 years Experience in online/retail merchandising or business operations

Preferred Qualifications:
•Experience in a corporate setting
•Experience in retail

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

EEO Statement

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Full-time
APPLY